From The Rock

Frightening PR: The unexpected interview

By | October 18, 2017

The second installment in our “Frightening PR” series focuses on something that strikes fear in the hearts of PR professionals across the globe: lack of control. Specifically, not being able to see or hear the message your client shares with the media until it runs in print or on air.... Read More »

Mastering the climb of the PR agency ladder, rung by rung

By | April 30, 2017

For the most part, you will find a similar structure at many public relations agencies. The size of the firm can sometimes have an impact on the number and level of positions offered, as can the type of services and specialties the firm offers. However, as noted in this helpful... Read More »

No Interview, No Comment

By | November 11, 2014

A media interview is an important opportunity to express your opinion, state the facts or just let your brand’s voice be heard among the noise of social media and conversational chatter. I read an article by Brad Phillips on PRDaily titled “7 times to turn down a media interview” that... Read More »

OPR spotlight: Murray Lace

By | September 19, 2017

Account specialist and all-around rock star, Murray Lace is an integral member of our team at Obsidian. Recently, Murray celebrated her two-year anniversary with Obsidian, and we are grateful for her thoughtful insight and spot-on tactical execution. To celebrate Murray’s tenure with Obsidian, we asked her some questions about her... Read More »

Questions candidates should be asking in interviews

By | May 24, 2017

  It’s graduation time! And while many [fortunate] graduates may have already secured a full-time job, others have most likely discovered that landing that first job out of college isn’t as easy they thought it would be – and it often takes more than one or two interviews to get... Read More »

Relevant AP Style changes to incorporate into your writing

By | October 26, 2018

The Associated Press Stylebook is an ever-evolving style and grammar guide used by journalists and PR pros, alike. It’s often referred to as the “Bible for professional communicators,” as it definitively (for the most part) sets the standards for language usage within our professions. As the world changes, so does... Read More »

Sending the wrong message when personal opinion gets in the way

By | July 31, 2014

While the national American Cancer Society has remained mum on an organizational opinion regarding the cold-water challenge, which has swept the nation in recent weeks, one local chapter leader decided to publicly question the viral awareness effort. This local leader said, “I will tell you, I have a few misgivings... Read More »

She’s not sexy and she knows it: Deep life-changing thoughts about Jodi Arias

By | April 23, 2013

Like many people, I’m currently engrossed in the Jodi Arias trial in Phoenix. Sometimes, I listen to it with an earbud in one ear while I work. Occasionally, I’ll check out the live video stream during my lunch hour. When I get home from work, I usually spend a mindless... Read More »

Sports and media – why you should hone your PR skills if you’re planning to go pro

By | November 25, 2019

Think you have what it takes to go pro? Before you’re thrust into the spotlight, take a step back and examine what the title of “professional athlete” entails. Hint: It is so much more than athletic ability. Interviews, endorsements, speaking engagements, charity work – the job description is a lengthy... Read More »

Staff spotlight – Carlee Smith

By | June 19, 2018

Have you met our newest full-time employee? We hesitate to call her “new” because she interned with us twice before joining as an account assistant! Carlee Smith is a recent graduate of Arkansas State University, and a shiny new Memphian. She supports our team on a number of accounts, providing... Read More »