From The Rock

Catching up with Kelli

By | March 15, 2021

For nearly 10 years, Kelli Brignac has been working as a model account leader for Obsidian. For several of those years, she’s been pioneering the increasingly popular virtual model from Lake Charles, Louisiana. With her stellar work ethic, client management skills and communication expertise, you’d never know she is out... Read More »

Characteristics of an outstanding account manager

By | February 15, 2017

We are currently on the hunt for a new senior account manager at Obsidian, and I will be honest; we are very critical during the process of adding to our team. We can’t just hire anyone, though – we know exactly what we are looking for in our next hire.... Read More »

Examples of media appearances gone wrong – how training makes a difference

By | February 06, 2019

Alexander Graham Bell once said, “Before anything else, preparation is the key to success.” As public relations professionals, we know how important it is to be prepared – whether it be for a crisis or morning show segment. It’s our job to make sure our clients’ messages are conveyed clearly,... Read More »

Frightening PR: The unexpected interview

By | October 18, 2017

The second installment in our “Frightening PR” series focuses on something that strikes fear in the hearts of PR professionals across the globe: lack of control. Specifically, not being able to see or hear the message your client shares with the media until it runs in print or on air.... Read More »

Mastering the climb of the PR agency ladder, rung by rung

By | April 30, 2017

For the most part, you will find a similar structure at many public relations agencies. The size of the firm can sometimes have an impact on the number and level of positions offered, as can the type of services and specialties the firm offers. However, as noted in this helpful... Read More »

Media mishaps: When OPR’s media training could have come in handy

By | August 03, 2021

At Obsidian, one of the services we offer our clients is media training. We work with clients on all aspects of communicating with the media, from tips for being on camera – such as avoiding fidgeting or fixing your hair – to ensuring they hit all of the major points... Read More »

No Interview, No Comment

By | November 11, 2014

A media interview is an important opportunity to express your opinion, state the facts or just let your brand’s voice be heard among the noise of social media and conversational chatter. I read an article by Brad Phillips on PRDaily titled “7 times to turn down a media interview” that... Read More »

OPR spotlight: Murray Lace

By | September 19, 2017

Account specialist and all-around rock star, Murray Lace is an integral member of our team at Obsidian. Recently, Murray celebrated her two-year anniversary with Obsidian, and we are grateful for her thoughtful insight and spot-on tactical execution. To celebrate Murray’s tenure with Obsidian, we asked her some questions about her... Read More »

Questions candidates should be asking in interviews

By | May 24, 2017

  It’s graduation time! And while many [fortunate] graduates may have already secured a full-time job, others have most likely discovered that landing that first job out of college isn’t as easy they thought it would be – and it often takes more than one or two interviews to get... Read More »

Relevant AP Style changes to incorporate into your writing

By | October 26, 2018

The Associated Press Stylebook is an ever-evolving style and grammar guide used by journalists and PR pros, alike. It’s often referred to as the “Bible for professional communicators,” as it definitively (for the most part) sets the standards for language usage within our professions. As the world changes, so does... Read More »