From The Rock

Relevant AP Style changes to incorporate into your writing

By | October 26, 2018

The Associated Press Stylebook is an ever-evolving style and grammar guide used by journalists and PR pros, alike. It’s often referred to as the “Bible for professional communicators,” as it definitively (for the most part) sets the standards for language usage within our professions. As the world changes, so does... Read More »

Small firm, big benefits

By | February 22, 2017

Recently, I read an article on Forbes.com, titled “Why Richard Branson Says You Should Never See Yourself as ‘Big Business,’” which focused on how to retain culture as businesses expand. The author, Allison Coleman, used input from multiple well-known entrepreneurs for the article, which gave tips such as always thinking... Read More »

Staff Spotlight – Ashley McDuffie

By | May 18, 2018

Summertime means sunscreen, road trips and patio time. In the Obsidian office, it’s also a time when we welcome college interns to our office for the summer! This year, our Level 1 intern, Ashley McDuffie, joins us from Mississippi State. As a rising senior, Ashley has high expectations for her... Read More »

Staff Spotlight – Jenna Taylor

By | April 03, 2019

Meet our new account assistant, Jenna Taylor! A recent graduate of Mississippi State University, Jenna blew everyone away during her time as Obsidian’s level 2 intern last fall. In February, Jenna joined us full-time as an account assistant. To help you get to know Jenna, we asked her a few... Read More »

Stand out as a PR student

By | September 05, 2018

Think about your favorite brand. Why do you like that brand? What makes you return to that branding? Why does that brand stick out to you? As PR students, we talk a lot about branding and tactics used to make your company or client stand out. We, as PR students,... Read More »

Surviving – and Overcoming – Postgraduate Unemployment

By | February 28, 2014

I’ve come to realize that every freshly graduated 20-something most likely assumes that upon post-graduation vacation (or in my case, relocation), they will return home to an inbox flooded with job offers. If they’re like me, they may find themselves thinking along the same lines that I did. I was... Read More »

The F-bomb will never land you a job

By | August 12, 2014

Each time I do a round of interviews with college students and new graduates, I am always amazed by the lack of interviewing skills and the missing sense of professionalism exhibited by these candidates in particular. I understand that professionalism, to some degree, is learned in the first few years... Read More »

The First Internship: Testing the Waters

By | June 26, 2014

“Top 10 Intern Mistakes.” This is the title of the first article I came across when researching advice for summer interns. At first, I thought I would just write a blog post similar to it, listing the best ways to impress your boss and coworkers and build your resume. But, after reading article... Read More »

The lessons I’ve learned on acclimating to the PR industry!

By | June 10, 2020

Transitioning from a college student to an intern to an account assistant has made it apparent just how much there is to learn upon graduation and how imperative it is that you commit to lifelong learning in the public relations industry. The great thing about starting as an intern at... Read More »

The Transition: College to Corporate

By | July 08, 2014

Since starting my internship at Obsidian PR, I have realized that although college has taught me a lot of things, it has not prepared me for everything afterward. College has given me the essential tools needed, but now, I just need to figure out how to fully apply them. With... Read More »