From The Rock

Why clarity in customer communication is important for businesses

By | January 08, 2020

Have you ever been handed a set of forms to fill out only to be confused by what they are even asking for? Or, find conflicting or insufficient information in paperwork or online that only makes the whole process more complicated and drawn out? The lack of clarity in so... Read More »

The most wonderful time of the year, indeed!

By | December 30, 2019

As we at Obsidian begin to wind down our work year to spend some much-needed time with family and friends, it seems a most appropriate opportunity to take a look back at 2019. And we do so with great fondness – this year has been our best ever! Three cheers... Read More »

Out and about in Memphis – Where can you find us on the weekends?

By | November 13, 2019

In PR, we often talk about the importance of brand advocates, i.e. the people who show unlimited support for a brand, person or organization – your “ride or die” customers. It wasn’t until recently I realized that being an advocate is more than just being a fan of a particular... Read More »

Don’t end up Upside Down – nostalgia is all the rage!

By | October 09, 2019

Author Joe L. Wheeler said, “There is something incredibly nostalgic and significant about the annual cascade of autumn leaves,” and I have to agree. The feeling of crisp autumn air, the crunch of fallen leaves and the smell of a bonfire all take me back to a simpler time. To... Read More »

Fans are great, but advocates are more valuable

By | August 07, 2019

Let’s talk about sports. Specifically, let’s talk about my relationship with the Memphis Grizzlies. Memphis is the first city that I’ve lived in that has an NBA team. I came to Memphis with a minor allegiance to the Miami Heat, but my proximity to the FedExForum is exponentially closer than... Read More »

How to respond to an unfavorable review vs. an untruthful review

By | July 24, 2019

It’s a fact that in today’s society of swiping, typing, texting, instant messaging (and I could keep going with the -ings), people feel more empowered than ever to voice their opinion. And, the bandwidth and instantaneous nature of social media and other digital platforms give people easy access to do... Read More »

Tips on creating a five-star client experience

By | July 10, 2019

If I have one indulgence, it’s eating out. I tease my parents that I have that proclivity because we ate big family meals every single meal growing up with only an occasional pizza or burger indulgence at a restaurant in town. I was restaurant-starved! Honestly, it’s probably because I’m a... Read More »

Don’t be afraid, be strategic!

By | July 03, 2019

The sheer mention of the word crisis can lead to immediate feelings of anxiety, stress and concern. And in a business environment, these feelings may be magnified tenfold. It’s understandable – crisis situations (and the way they’re handled) have the potential to make or break a company’s future. The good... Read More »

Why should you recognize employee accomplishments?

By | May 01, 2019

  Growing up, most of my free time was spent playing sports. If I wasn’t in the middle of a season, I was training for the next. Once I graduated high school, I thought I left my days on the field and court behind – and I did, in some ways.... Read More »

Let’s eat! Obsidian’s favorite local restaurants

By | April 24, 2019

Part of establishing yourself as a trusted public relations guru is having a deep understanding of what makes the city you serve special. Here in Memphis, that something special is food. We Obsidian girls know food – from the hidden dives to the prominent local establishments, we’ve got your back... Read More »