From The Rock

3 examples of companies that treat their employees right – and how you can mimic them on a smaller scale

By | April 17, 2019

If you ask any of OPR’s team members why they most enjoy working at Obsidian, I can guarantee they’ll all have the same answer – our company culture. Having happy and healthy employees is a prerequisite for long-lasting company success, and our firm certainly isn’t the only business out there... Read More »

5 things I learned during my MBA program

By | April 03, 2019

I expected to learn a lot from my Master of Business Administration program at Mississippi State, and I did. However, something I didn’t see coming was how much I would develop as a professional during my time in the program. Nothing prepared me more to hold a full-time job and... Read More »

Partying with a purpose – why measurable outcomes are essential to the success of an event

By | March 20, 2019

To determine the success of an organizational event, you have to have measurable goals. You don’t want to spend time planning an event for no reason! Having a goal in mind and circling back to that goal throughout the planning process will help you create a purposeful event. Setting goals... Read More »

5 training sessions a PR firm can provide for your organization

By | March 13, 2019

Hiring a public relations firms can lead to a number of successes for your business, such as public awareness, reputation enhancement and relationship building with target audiences. While a PR team executes most of the work behind the scenes, there is an army of people within an organization who also... Read More »

Why a PR firm should be a part of your merger or acquisition planning team

By | February 20, 2019

Why a PR firm should be a part of your merger or acquisition planning team Last week, we received a breaking-news alert that SunTrust Bank and BB&T would soon be merging. The combined assets of the two banks will make it the nation’s sixth largest bank – so it’s evident... Read More »

Planning for milestones – Have an upcoming milestone or anniversary? Wow your followers with a celebration.

By | January 30, 2019

Let’s celebrate! Cue Kool & the Gang – there’s a party goin’ on right here! It may not feel like a party if you’re reading this at your desk on a rainy Wednesday morning, but in my opinion, there’s always something to celebrate. In the PR world, we’re constantly looking... Read More »

Survey Says…

By | January 23, 2019

Recently, an employee survey was leaked from Uber, a company with a not-so-solid reputation for employee satisfaction. However, according to the most recent survey in October, Uber employees are beginning to feel better about their employer and their work. With the majority of feedback being favorable for the company and... Read More »

OPR’s leading ladder-climber – Lauren Hannaford

By | January 04, 2019

  In today’s corporate culture, tenured employees are few and far between. Gone are the days when a recently graduated young professional takes a job and stays with the company for the remainder of his or her career. But, there are a few rare gems that find a career path... Read More »

Tips on creating a five-star client experience

By | December 05, 2018

If I have one indulgence, it’s eating out. I tease my parents that I have that proclivity because we ate big family meals every single meal growing up with only an occasional pizza or burger indulgence at a restaurant in town. I was restaurant-starved! Honestly, it’s probably because I’m a... Read More »

Campaigns that evoke thankfulness

By | November 21, 2018

Kleenex are in short supply around my house between seasonal allergies and the holiday commercials that have now taken over the airwaves. I’m a sucker for a commercial that tugs at the heartstrings, so much so that  I have to leave the room during P&G’s Olympics spots. But, there are... Read More »