From The Rock

Nonprofits! Let us help you share your mission.

By | October 23, 2019

There is something about the nature of philanthropic work that makes it inherently difficult to define. Nonprofit staff members wear multiple hats and work diligently to ensure the communities they serve receive the essential services their organization provides. And while staff members are entrenched in their work and deeply understand... Read More »

OPR’s leading ladder-climber – Lauren Hannaford

By | January 04, 2019

  In today’s corporate culture, tenured employees are few and far between. Gone are the days when a recently graduated young professional takes a job and stays with the company for the remainder of his or her career. But, there are a few rare gems that find a career path... Read More »

Out and about in Memphis – Where can you find us on the weekends?

By | November 13, 2019

In PR, we often talk about the importance of brand advocates, i.e. the people who show unlimited support for a brand, person or organization – your “ride or die” customers. It wasn’t until recently I realized that being an advocate is more than just being a fan of a particular... Read More »

Partying with a purpose – why measurable outcomes are essential to the success of an event

By | March 20, 2019

To determine the success of an organizational event, you have to have measurable goals. You don’t want to spend time planning an event for no reason! Having a goal in mind and circling back to that goal throughout the planning process will help you create a purposeful event. Setting goals... Read More »

Perks matter: How to keep your crew happy

By | March 01, 2019

The Obsidian office is full of millennials, a generation defined as individuals born between 1981 and 1996. Another way to describe this generation? Job-hoppers. According to a Gallup report, six in 10 millennials are open to new career opportunities and are more likely that any other generation to switch jobs.... Read More »

Planning for milestones – Have an upcoming milestone or anniversary? Wow your followers with a celebration.

By | January 30, 2019

Let’s celebrate! Cue Kool & the Gang – there’s a party goin’ on right here! It may not feel like a party if you’re reading this at your desk on a rainy Wednesday morning, but in my opinion, there’s always something to celebrate. In the PR world, we’re constantly looking... Read More »

Preparing to say “I’m sorry”

By | April 10, 2019

In the world of incessant internet conversations, it’s less about if your company will misstep and more about when. While outrage culture can nab businesses for the slightest infractions, this newfound accountability is a good thing. It pushes companies to pursue endeavors with integrity for fear of retaliation in the... Read More »

Preventing bad reviews through customer service training – after all, the best defense is a strong offense!

By | November 06, 2019

“If I could leave no stars I would!…I’ll be sure to tell all my family and friends about his rude [expletive] customer service…” The above review (edited, of course) is real. It belongs to a family-owned restaurant that has been popular with MY family for years. And I can’t believe... Read More »

Staff Spotlight – Jenna Taylor

By | April 03, 2019

Meet our new account assistant, Jenna Taylor! A recent graduate of Mississippi State University, Jenna blew everyone away during her time as Obsidian’s level 2 intern last fall. In February, Jenna joined us full-time as an account assistant. To help you get to know Jenna, we asked her a few... Read More »

The baby in the king cake: finding your unique proposition

By | February 19, 2020

A few weeks ago, my husband, our two daughters and I cut into a king cake. We found a pink baby and learned — (not really a) SURPRISE! — we’re having a third baby girl. Learning our new baby’s gender with a king cake during the Mardi Gras season was... Read More »