From The Rock

Three things to consider before merging

By | June 05, 2019

Teamwork. Collaboration. Stronger together. Join forces. Streamline. Efficiency. These words might sound great, but if you’re using them to describe a merger or acquisition, they may sound like “corporate speak” to anyone who isn’t on the inside. No one wants their promising merger to flop because of poor public reception,... Read More »

Why should you recognize employee accomplishments?

By | May 01, 2019

  Growing up, most of my free time was spent playing sports. If I wasn’t in the middle of a season, I was training for the next. Once I graduated high school, I thought I left my days on the field and court behind – and I did, in some ways.... Read More »

Let’s eat! Obsidian’s favorite local restaurants

By | April 24, 2019

Part of establishing yourself as a trusted public relations guru is having a deep understanding of what makes the city you serve special. Here in Memphis, that something special is food. We Obsidian girls know food – from the hidden dives to the prominent local establishments, we’ve got your back... Read More »

Preparing to say “I’m sorry”

By | April 10, 2019

In the world of incessant internet conversations, it’s less about if your company will misstep and more about when. While outrage culture can nab businesses for the slightest infractions, this newfound accountability is a good thing. It pushes companies to pursue endeavors with integrity for fear of retaliation in the... Read More »

Staff Spotlight – Jenna Taylor

By | April 03, 2019

Meet our new account assistant, Jenna Taylor! A recent graduate of Mississippi State University, Jenna blew everyone away during her time as Obsidian’s level 2 intern last fall. In February, Jenna joined us full-time as an account assistant. To help you get to know Jenna, we asked her a few... Read More »

Partying with a purpose – why measurable outcomes are essential to the success of an event

By | March 20, 2019

To determine the success of an organizational event, you have to have measurable goals. You don’t want to spend time planning an event for no reason! Having a goal in mind and circling back to that goal throughout the planning process will help you create a purposeful event. Setting goals... Read More »

5 training sessions a PR firm can provide for your organization

By | March 13, 2019

Hiring a public relations firms can lead to a number of successes for your business, such as public awareness, reputation enhancement and relationship building with target audiences. While a PR team executes most of the work behind the scenes, there is an army of people within an organization who also... Read More »

Perks matter: How to keep your crew happy

By | March 01, 2019

The Obsidian office is full of millennials, a generation defined as individuals born between 1981 and 1996. Another way to describe this generation? Job-hoppers. According to a Gallup report, six in 10 millennials are open to new career opportunities and are more likely that any other generation to switch jobs.... Read More »

5 valuable PR takeaways from the 2019 Grammys

By | February 13, 2019

Hi. My name is Courtney, and I am an awards show super-fan. I’m the special kind of entertainment geek who gets giddy for the shows themselves. I order my favorite takeout meal and crawl into bed with remote in hand. Happy. Place. Found.   Although I was knee-deep into fun... Read More »

Planning for milestones – Have an upcoming milestone or anniversary? Wow your followers with a celebration.

By | January 30, 2019

Let’s celebrate! Cue Kool & the Gang – there’s a party goin’ on right here! It may not feel like a party if you’re reading this at your desk on a rainy Wednesday morning, but in my opinion, there’s always something to celebrate. In the PR world, we’re constantly looking... Read More »