From The Rock

Social media and crisis communication: No monkeying around!

By | February 06, 2017

While crisis communication has been around much longer than social media, there’s no doubt that the two go together like peanut butter and jelly in terms of satisfying audiences’ hunger for information when a crisis rears its ugly head. And, it’s not hard to find examples of companies effectively using... Read More »

Sometimes, simpler is just plain better.

By | July 23, 2012

We’ve all been guilty of it at some point – getting distracted while driving, whether looking at our phone, grabbing something out of the passenger seat or stealing a glance into the back to see why the kids are squealing. But we also know that distracted driving is dangerous. And... Read More »

Survey Says…

By | January 23, 2019

Recently, an employee survey was leaked from Uber, a company with a not-so-solid reputation for employee satisfaction. However, according to the most recent survey in October, Uber employees are beginning to feel better about their employer and their work. With the majority of feedback being favorable for the company and... Read More »

The Speed of the Crisis Communication Game

By | November 05, 2012

On Oct. 28 during the Tennessee-South Carolina football game, South Carolina’s All-SEC running back Marcus Lattimore suffered only what can be identified as a gruesome leg injury in the second quarter. For the sake of the squeamish, I have not included a link to this clip. You can find it... Read More »

The three A’s of crisis management

By | September 18, 2019

So, it happened… your organization just experienced a crisis situation. It’s quite common to feel a sudden onset of vigorous knots in your stomach combined with a growing lump in your throat. You know what I’m talking about – the kind of lump that develops when you’re trying to fight... Read More »

Three PR lessons from 2019 crises

By | January 22, 2020

Take a look through Obsidian’s blog in the crisis category, and you’ll find nearly 40 posts on how to plan for, manage and rectify crisis situations or issues. Crises are a part of life for PR firms so we’re never surprised when another strikes. Whether that’s three times in one... Read More »

Three PR-Real World Parallels You’ve Probably Never Thought Of

By | March 25, 2014

PR is on my brain almost all the time, even when I’m not at work. I think about applying aspects of PR planning to different situations in my personal life (see my post about my holiday family PR plan), and I think about different scenarios and symbols that well-represent good... Read More »

We made a mistake

By | May 30, 2013

Like a carpenter who utilizes an arsenal of powerful tools with extreme caution – because they hold enough power to, you know, accidentally saw off a finger or a hand – PR professionals carefully craft statements and key messages for the brands that we work for because they too can... Read More »

What to do if your talking points are leaked

By | May 08, 2019

I can’t think of a time when I’ve used the word “leak” positively. From pre-release movie spoilers to confidential document disasters, leaks are a nightmare to public relations professionals around the globe. The leaks aren’t going anywhere – our culture seems to be leakier than ever. How can we tamp... Read More »

When tragedy strikes

By | July 03, 2018

Smart businesses work diligently to prepare for avoidable crises. Action steps and communication plans fill pages of corporate emergency management plans. Signs are hung, memos are sent, and drills are run. But, there are rare tragedies that befall a business that cannot be prevented or even prepared for intricately. Because... Read More »