From The Rock

I have a confession to make

By | May 15, 2013

As a public relations professional (and, arguably, as an American citizen), it’s my duty to stay in the loop with what’s happening in my community and the world around me. I’m constantly plugged in to local, national and global news on a variety of topics. So at the end of... Read More »

Just Stop… Stop the Lying.

By | November 14, 2013

Toronto Mayor Rob Ford got himself into hot water in November when he denied, denied, denied, then finally admitted that he was in fact using crack-cocaine in a publicly released video that showed him using drugs. I don’t need to go into the details of the story – you probably... Read More »

Navigating a crisis mandates grace and emotional intelligence

By | March 19, 2020

An opening acknowledgment: If you’re reading this blog post as it’s posted, we are in the midst of navigating a pandemic. Operations are changing, and methods to alleviate the risk of further spreading COVID-19 are evolving. We acknowledge that the recommendations included below may be challenging or even impossible to... Read More »

Obsidian Public Relations – Where stories take flight (1 minute video)

By | February 18, 2016

One-star responses: brands that lost control of their digital reputation

By | February 27, 2019

Everyone’s a critic. With easily accessible review sites like Google Reviews, Yelp!, Glassdoor and several others at the tips of our fingers, it’s no surprise that frustrated people from all over the world are taking advantage of reviews on demand. With the relative ease customers have in voicing their opinions... Read More »

PR Disasters of 2013

By | January 21, 2014

As fast as PR disasters come and go and with the perpetuation of these “disasters” by social media, there’s no surprise we continue to see an increase from year to year. This year, we saw everything from “foot-in-mouth” fiascos to social media meltdowns. Here’s a recap of the worst!  Paula... Read More »

Preparing to say “I’m sorry”

By | April 10, 2019

In the world of incessant internet conversations, it’s less about if your company will misstep and more about when. While outrage culture can nab businesses for the slightest infractions, this newfound accountability is a good thing. It pushes companies to pursue endeavors with integrity for fear of retaliation in the... Read More »

Public relations’ potential impact is limitless, but results can be limited

By | February 08, 2018

The potential impact of a strong public relations campaign is limitless. You can seismically shift public opinion, deeply endear employees to a company or start a social justice movement when PR tactics are executed perfectly. But there are just some things that PR can’t accomplish or challenges we can’t overcome.... Read More »

Relevant AP Style changes to incorporate into your writing

By | October 26, 2018

The Associated Press Stylebook is an ever-evolving style and grammar guide used by journalists and PR pros, alike. It’s often referred to as the “Bible for professional communicators,” as it definitively (for the most part) sets the standards for language usage within our professions. As the world changes, so does... Read More »

She’s not sexy and she knows it: Deep life-changing thoughts about Jodi Arias

By | April 23, 2013

Like many people, I’m currently engrossed in the Jodi Arias trial in Phoenix. Sometimes, I listen to it with an earbud in one ear while I work. Occasionally, I’ll check out the live video stream during my lunch hour. When I get home from work, I usually spend a mindless... Read More »