From The Rock

How to Choose (or Be) a Good Spokesperson

By | April 01, 2016

From political races to crisis situations to paid endorsements, choosing (or being) a spokesperson is a tough job. Some people, like company presidents or CEOs, expect to serve as spokespeople. Others are thrust into it unexpectedly. But even for those who expect to be spokespeople, what if the situation to... Read More »

How to respond to an unfavorable review vs. an untruthful review

By | July 24, 2019

It’s a fact that in today’s society of swiping, typing, texting, instant messaging (and I could keep going with the -ings), people feel more empowered than ever to voice their opinion. And, the bandwidth and instantaneous nature of social media and other digital platforms give people easy access to do... Read More »

I have a confession to make

By | May 15, 2013

As a public relations professional (and, arguably, as an American citizen), it’s my duty to stay in the loop with what’s happening in my community and the world around me. I’m constantly plugged in to local, national and global news on a variety of topics. So at the end of... Read More »

Just Stop… Stop the Lying.

By | November 14, 2013

Toronto Mayor Rob Ford got himself into hot water in November when he denied, denied, denied, then finally admitted that he was in fact using crack-cocaine in a publicly released video that showed him using drugs. I don’t need to go into the details of the story – you probably... Read More »

Navigating a crisis mandates grace and emotional intelligence

By | March 19, 2020

An opening acknowledgment: If you’re reading this blog post as it’s posted, we are in the midst of navigating a pandemic. Operations are changing, and methods to alleviate the risk of further spreading COVID-19 are evolving. We acknowledge that the recommendations included below may be challenging or even impossible to... Read More »

Obsidian Public Relations – Where stories take flight (1 minute video)

By | February 18, 2016

One-star responses: brands that lost control of their digital reputation

By | February 27, 2019

Everyone’s a critic. With easily accessible review sites like Google Reviews, Yelp!, Glassdoor and several others at the tips of our fingers, it’s no surprise that frustrated people from all over the world are taking advantage of reviews on demand. With the relative ease customers have in voicing their opinions... Read More »

PR Disasters of 2013

By | January 21, 2014

As fast as PR disasters come and go and with the perpetuation of these “disasters” by social media, there’s no surprise we continue to see an increase from year to year. This year, we saw everything from “foot-in-mouth” fiascos to social media meltdowns. Here’s a recap of the worst!  Paula... Read More »

Preparing to say “I’m sorry”

By | April 10, 2019

In the world of incessant internet conversations, it’s less about if your company will misstep and more about when. While outrage culture can nab businesses for the slightest infractions, this newfound accountability is a good thing. It pushes companies to pursue endeavors with integrity for fear of retaliation in the... Read More »

Proofreading! Our tips and tricks.

By | May 13, 2020

Have you ever pressed send on an important email, only to read it back and realize you had a glaring typo? We’ve all been there! All types of writing should be edited, but revising your own work can prove difficult. Proofreading is a learned skill – so we compiled tips... Read More »