From The Rock

…And we’re LIVE! The benefits of incorporating streaming across your social

By | March 24, 2021

What’s the latest trend in social media content creation? While it may not be a new concept, more brands are starting to incorporate streaming content into their platforms. Over the last year, we’ve seen a huge increase in brands utilizing new social platforms and features like Instagram’s IGTV, Reels and... Read More »

‘Don’t check the basement’ and other ‘horrific’ advice

By | October 31, 2018

If you’re reading this blog post on the day it goes live, Happy Halloween! I have to admit, I’m partial to this fall holiday for all of the spookiness it brings. My teenage years were filled with scary movies, haunted houses and ghost stories, a unique connection shared with my... Read More »

3 Reasons Why Gretchen Wieners would make a great PR professional

By | October 03, 2020

For anyone who’s known me for more than a day, you are probably aware that “Mean Girls” sits in the top five of my favorite movies of all time. (If you’re curious, “Clueless” reigns at No. 1 always and forever.) So there’s no question that I celebrate “Mean Girls Day”... Read More »

4 Tips for Your Small Business Blog

By | August 17, 2016

If you are a small business owner [or if communications falls under your job description], you probably identify with one of these remarks: I don’t think I need a blog; I have been putting off starting a blog; I have a blog that is not doing so well; I have... Read More »

9 Vital Facts About Viral Content [Best Practices for PR Pros]

By | March 16, 2016

It is no secret that digital content has gone from the new kid on the block to everyone’s BFF. The kings and queens of this digital age are the lucky individuals and companies who have produced content that has gone viral. Having the world at your fingertips can benefit everyone... Read More »

A blog on the importance of… blogging

By | February 17, 2021

I’m not on Hello Fresh’s payroll. I’ve never offered unsolicited advice on banal products like razors or electric toothbrushes. You won’t catch me posting fashion “dupes” on Instagram or attending trendy brunches with bottomless mimosas. For these reasons, you likely wouldn’t classify me as a blogger.  Yet here I am,... Read More »

Building a visual identity – capturing stellar photos

By | July 29, 2020

In public relations, we often talk about crafting language or materials that tell a brand story. We associate certain words, phrases and concepts with the essence of a company, and we use these words throughout our materials to reinforce key messages for our constituents. As PR professionals in a world... Read More »

Building a visual identity – creating compelling graphics

By | July 29, 2020

Pause – If you haven’t already, check out our first blog post in this series. You can read it here.  In public relations, we often talk about crafting language or materials that tell a brand story. We associate certain words, phrases and concepts with the essence of a company, and... Read More »

Building trust on social media

By | January 16, 2019

It was hard to miss – 2018 was a crisis year when it comes to trust on social media. The Facebook and Cambridge Analytica news coupled with Mark Zuckerberg testifying at a congressional hearing led consumer trust in the platform to plummet. In turn, Twitter faced heat over the large... Read More »

But do they care? Lessons on what sort of content wins on social, in emails and with media.

By | December 02, 2020

How do you get people to care? Great question, we’ll let you know when we’ve figured out the meaning of life and the reason we’re all here. But in the meantime, we do have some pretty good guesses as to how to get people to care about the content you’re... Read More »