Social media is complicated – from the actual, technical management of a professional social media page to the operator’s personal feelings about the digital ecosystem, it’s clear that social media is enigmatic and divisive. But more than either of those, it’s enticing. The platforms (we now know) are…
While all businesses have a story to tell, the nonprofit sector's donation component makes storytelling imperative. You have to demonstrate how the work you do supports your mission, strengthens the community and/or changes lives. You can do that through data, but people are more likely to be moved…
The art of donor connection When you give a gift, you don’t do it to be thanked. But man, does the acknowledgement feel good! In the same way that a beautiful thank-you note after a housewarming party endears you to the new homeowner, a well-executed donor connection plan…
Jump scare: your event gets canceled, a beloved program is changed or a popular product gets discontinued. If any of these made the hair on your arms stand up, don’t worry – you’re not alone. Delivering spooky news to your business’s audience can be frightening, but having the…
Synonyms are funny things. We’re taught that the thesaurus is a way to find alternative words that add variety to our writing. Let’s look at excellent. If we want to swap it for an alternative, fantastic is at the top of the list. They have a similar feel…
How often do you check your online reviews? This simple act should be a top priority for your business. Online reviews are a way for your audience to directly communicate with you, as well as see others trusting in your organization. They also boost your visibility, giving you…
Launching a new company website is no easy feat. However, it’s a necessary undertaking as your website and content can feel stale and static after a few years. When approaching a website project, remember to keep authenticity at the forefront. While your new website design may have all…
No matter their industry, business owners are seeing constant shifts in their customers’ behaviors. Conducting a trend analysis is a recommended practice to anticipate future purchase behaviors and decision making. Find out why a trend analysis is beneficial and how you can implement your findings to your next PR strategy.
Meaningful email marketing – can it be done? We say yes, and here’s how you can do it!
What’s the value of reflection? We’d say you can’t put a price on it. Here’s what you’ll get out of a brand audit through Obsidian.