From The Rock

Confronting my “anything”

By | January 24, 2018

Growing up, my grandmother always told me, “You can do anything you set your mind to.” Throughout my life, I have heard that phrase repeated over and over again. I even began finishing the sentence for her. She passed away a few years ago, but to this day, I can... Read More »

Connecting with patrons when the curtain is down

By | April 13, 2020

The outbreak of COVID-19 has touched every business in one way or another, and performing arts organizations are no exception. The pandemic forced season programming to come to an abrupt halt in an effort to prevent large crowds from congregating and risking people’s health. Several organizations were financially hit as... Read More »

Content is key to ‘content marketing’

By | August 09, 2012

Brands have a fantastic advantage in today’s society, as consumers have taken it upon themselves to go looking for more information on the companies that they do business with, rather than sitting back and waiting to be sold on a product or service through strong-arm tactics. All brands need to... Read More »

COVID-19 has given working professionals something – time.

By | April 13, 2020

This piece originally appeared in The Daily Memphian. Read the original piece here. Few things feel normal in our current circumstance. Some are trying to find work as employers are closing doors, while others are scrambling to meet increased demand in high-need fields. While the so-called “new normal” looks different... Read More »

Crisis Communication: What you don’t know WILL hurt you

By | January 29, 2017

Crisis communication and management is not the most fun element of public relations. It is certainly one of the most impactful, though, as how a company or organization handles a particular crisis can really make or break its reputation. When a crisis breaks, the rapid and extensive collection of information... Read More »

Do’s and don’ts for social media this holiday season

By | December 01, 2016

The holiday season is a busy time for businesses, so efforts like posting on social media sometimes fall to the backburner. But, you can leverage social media to boost customer relations and sales this holiday season if you navigate the social networks with care. Here are some do’s and don’ts... Read More »

Don’t let the coverage go to your head

By | November 06, 2014

This one goes out to the SEC lovers out there. Recently, my alma mater, Mississippi State University, hosted the famous ESPN College GameDay for the first time in school history – a moment I was excited to experience firsthand. After winning the game against the Auburn Tigers, Mississippi State was... Read More »

Don’t Avoid Conflict – Learn From It

By | May 11, 2016

Conflict in the workplace is inevitable, and learning how to create productive conflict resolution is a necessity. One of the most common causes of conflict among employees is miscommunication. The first step toward successful communication is identifying how your own behaviors affect the situation. The assertive continuum is a model... Read More »

Eliminating filler words from your vocabulary

By | October 16, 2015

Think back to your all-time favorite speaker – maybe it’s a speaker at a TED Talk or your favorite comedian. Now, think about someone who could really use some speech assistance. What are some of the things that separate the great speakers from the adequate speakers in your mind? One... Read More »

Email timeout: A four-step guide to curbing email addiction at work

By | September 18, 2014

How many times have you left your office at the end of the day feeling like you just spent the entire day sending, responding to and managing email? And, to add to that feeling, your real “to-do” list is still there – not done? For me, it’s too many days... Read More »