Being in the high-speed world of public relations, the luxury of having time to search for the perfect book is rare. I am here to help! I ventured through the shelves at the Booksellers at Laurelwood and did some additional research by reading online reviews to discover my list of... Read More »
One of my favorite commercial series on television right now is for AT&T. You’ve probably seen the ads, which show a guy sitting down with a group of children. They’ve determined that faster is better, better is better and, recently…newer is better. On that one, I’m going to disagree. Now,... Read More »
There is something about the nature of philanthropic work that makes it inherently difficult to define. Nonprofit staff members wear multiple hats and work diligently to ensure the communities they serve receive the essential services their organization provides. And while staff members are entrenched in their work and deeply understand... Read More »
We’ve all seen it. The email that comes through that goes something like this: NoReply@InsertCompanyNameHere.com. Way to make a person feel important, right? Well, this happened to me recently, and I took it personally because it was from a local nonprofit I support. We have a family membership with an... Read More »
Before you read any further, let me point out that we love our clients! Right now, we have a strong roster of exceptional clients with whom we love working. These clients provide meaningful, challenging (in a good way) and worthwhile work in which we get to use our creative and... Read More »
If you remember nothing else from what you are about to read, remember this: patients are customers. With that said, communication professionals who work with or for health care organizations must address them as such through messaging. Blame it on the cost of health care, government policies or easy access... Read More »
Social media has been my source of entertainment, news, anxiety, distraction and communication for the last few years – and certainly in 2020 when life got turned upside down. As I tumbled down the rabbit hole of my feeds, I started thinking about why I follow the pages I do.... Read More »
Everyone’s a critic. With easily accessible review sites like Google Reviews, Yelp!, Glassdoor and several others at the tips of our fingers, it’s no surprise that frustrated people from all over the world are taking advantage of reviews on demand. With the relative ease customers have in voicing their opinions... Read More »
The shopping rush that takes place during the holiday season spurs marketers to create commercials that pull at the heart strings. The more memorable a campaign, the more likely consumers will spend their hard-earned money at your business. Obsidian has been carefully watching holiday commercials over the past few weeks,... Read More »
