From The Rock

Please stop… using these headlines in your news releases

By | June 18, 2017

We’re kicking off this new series on the blog called “Please Stop,” which is intended to point out some of the things that not-so-great PR people do that give the rest of us a bad rap. This week, our focus is on news releases – specifically, headlines of news releases.... Read More »

Power of the Pen

By | February 11, 2015

Power of the Pen What can you do to distinguish yourself, to set yourself apart? What is your goal, how badly do you want it and what will it take to get there? These are questions that driven individuals ponder on some level all the time but should also have... Read More »

Preparing to say “I’m sorry”

By | April 10, 2019

In the world of incessant internet conversations, it’s less about if your company will misstep and more about when. While outrage culture can nab businesses for the slightest infractions, this newfound accountability is a good thing. It pushes companies to pursue endeavors with integrity for fear of retaliation in the... Read More »

Promote U: Creating a content plan

By | September 20, 2017

Welcome to the first post in a series from Obsidian’s Promote University – or “Promote U” – the ins and outs of promoting yourself, your product or your business through creative, original content. This post focuses on creating a content plan, which may seem like a daunting task, but it’s... Read More »

Promote U: Getting published

By | September 27, 2017

If you followed the advice in our first post of this “Promote U” series, Creating a Content Plan, then you should have a list of topics on which you can produce content, as well as an inventory of channels through which you can push content – your website, blog, newsletter, etc.... Read More »

Promote U: Putting your money where your content is

By | October 04, 2017

This is the final post in our series called “Promote U” – the ins and outs of promoting yourself, your product or your business through creative, original content. And we conclude with some news you may not want to hear: sometimes you have to pay to publish and promote your... Read More »

Proofreading! Our tips and tricks.

By | May 13, 2020

Have you ever pressed send on an important email, only to read it back and realize you had a glaring typo? We’ve all been there! All types of writing should be edited, but revising your own work can prove difficult. Proofreading is a learned skill – so we compiled tips... Read More »

Public relations’ potential impact is limitless, but results can be limited

By | February 08, 2018

The potential impact of a strong public relations campaign is limitless. You can seismically shift public opinion, deeply endear employees to a company or start a social justice movement when PR tactics are executed perfectly. But there are just some things that PR can’t accomplish or challenges we can’t overcome.... Read More »

Relevant AP Style changes to incorporate into your writing

By | October 26, 2018

The Associated Press Stylebook is an ever-evolving style and grammar guide used by journalists and PR pros, alike. It’s often referred to as the “Bible for professional communicators,” as it definitively (for the most part) sets the standards for language usage within our professions. As the world changes, so does... Read More »

Sending the wrong message when personal opinion gets in the way

By | July 31, 2014

While the national American Cancer Society has remained mum on an organizational opinion regarding the cold-water challenge, which has swept the nation in recent weeks, one local chapter leader decided to publicly question the viral awareness effort. This local leader said, “I will tell you, I have a few misgivings... Read More »