If you remember nothing else from what you are about to read, remember this: patients are customers. With that said, communication professionals who work with or for health care organizations must address them as such through messaging. Blame it on the cost of health care, government policies or easy access... Read More »
Everyone’s a critic. With easily accessible review sites like Google Reviews, Yelp!, Glassdoor and several others at the tips of our fingers, it’s no surprise that frustrated people from all over the world are taking advantage of reviews on demand. With the relative ease customers have in voicing their opinions... Read More »
The shopping rush that takes place during the holiday season spurs marketers to create commercials that pull at the heart strings. The more memorable a campaign, the more likely consumers will spend their hard-earned money at your business. Obsidian has been carefully watching holiday commercials over the past few weeks,... Read More »
With the ever-changing news cycle, it can be hard to stay on top of the latest news. It doesn’t help that there are so many news channels to consume that it can seem overwhelming. Whether you’re looking for a deep dive into the news or a quick read while you’re... Read More »
In PR, we often talk about the importance of brand advocates, i.e. the people who show unlimited support for a brand, person or organization – your “ride or die” customers. It wasn’t until recently I realized that being an advocate is more than just being a fan of a particular... Read More »
Starting a conversation with a stranger has always been harrowing for me. If I know in advance I’m going into a conversation with someone I don’t know, it’s almost worse. But, mastering the art of conversation is crucial. The first impression you make on someone can shape your entire relationship,... Read More »
To determine the success of an organizational event, you have to have measurable goals. You don’t want to spend time planning an event for no reason! Having a goal in mind and circling back to that goal throughout the planning process will help you create a purposeful event. Setting goals... Read More »
When I was younger, I can recall working very hard to write “perfect” letters. For one, I was a little girl and little girls were supposed to have better handwriting than boys, and also, my mother had the most beautiful penmanship; I could have sworn she was a letter artist. ... Read More »
The Obsidian office is full of millennials, a generation defined as individuals born between 1981 and 1996. Another way to describe this generation? Job-hoppers. According to a Gallup report, six in 10 millennials are open to new career opportunities and are more likely that any other generation to switch jobs.... Read More »
