From The Rock

Why it’s important to always continue learning

By | August 14, 2019

As I approached graduation during my fourth and final year of college, I cannot tell you how excited I was to never have to attend class or submit homework again. Think about it – we spend the majority of our adolescence learning in a classroom of some sort. To finally... Read More »

Fans are great, but advocates are more valuable

By | August 07, 2019

Let’s talk about sports. Specifically, let’s talk about my relationship with the Memphis Grizzlies. Memphis is the first city that I’ve lived in that has an NBA team. I came to Memphis with a minor allegiance to the Miami Heat, but my proximity to the FedExForum is exponentially closer than... Read More »

How to respond to an unfavorable review vs. an untruthful review

By | July 24, 2019

It’s a fact that in today’s society of swiping, typing, texting, instant messaging (and I could keep going with the -ings), people feel more empowered than ever to voice their opinion. And, the bandwidth and instantaneous nature of social media and other digital platforms give people easy access to do... Read More »

Tips on creating a five-star client experience

By | July 10, 2019

If I have one indulgence, it’s eating out. I tease my parents that I have that proclivity because we ate big family meals every single meal growing up with only an occasional pizza or burger indulgence at a restaurant in town. I was restaurant-starved! Honestly, it’s probably because I’m a... Read More »

THINK before you post

By | June 26, 2019

At this point in the game, not having an active social media presence for your business is like having a pen but no paper to write on. We live in such a fast-paced, digital environment that social media outlets are essential when it comes to communicating with your audience. It’s... Read More »

Three things to consider before merging

By | June 05, 2019

Teamwork. Collaboration. Stronger together. Join forces. Streamline. Efficiency. These words might sound great, but if you’re using them to describe a merger or acquisition, they may sound like “corporate speak” to anyone who isn’t on the inside. No one wants their promising merger to flop because of poor public reception,... Read More »

Asking the right questions

By | May 15, 2019

Asking the right questions of yourself By Courtney Ellett, founder and owner at Obsidian Public Relations Welcome to a three-part series by Obsidian PR on “Asking the Right Questions: Getting the Answers You Need to Run a Successful Small Business.“ It sounds too easy, right? Ask the right questions and... Read More »

Why should you recognize employee accomplishments?

By | May 01, 2019

  Growing up, most of my free time was spent playing sports. If I wasn’t in the middle of a season, I was training for the next. Once I graduated high school, I thought I left my days on the field and court behind – and I did, in some ways.... Read More »

3 examples of companies that treat their employees right – and how you can mimic them on a smaller scale

By | April 17, 2019

If you ask any of OPR’s team members why they most enjoy working at Obsidian, I can guarantee they’ll all have the same answer – our company culture. Having happy and healthy employees is a prerequisite for long-lasting company success, and our firm certainly isn’t the only business out there... Read More »

Preparing to say “I’m sorry”

By | April 10, 2019

In the world of incessant internet conversations, it’s less about if your company will misstep and more about when. While outrage culture can nab businesses for the slightest infractions, this newfound accountability is a good thing. It pushes companies to pursue endeavors with integrity for fear of retaliation in the... Read More »