From The Rock

A Shoutout to Parents

By | January 06, 2015

A couple months ago, the Obsidian staff came together for a day-long annual retreat where we discussed a number of topics, including advice on handling some of the challenges we face on a daily basis, company updates, “guess that scary movie score,” how to work more efficiently, tools and resources... Read More »

Transmissions and Proactivity

By | December 11, 2014

It happened on the way back from dropping my son at daycare. That dreaded dashboard indicator. That miniature messenger of malice. Like the “Bat Signal” fired up by Commissioner Gordon, it beams its bright yellow light at the most inopportune times – alerting everyone in the vehicle that trouble brews... Read More »

Do you speak CEO?

By | October 28, 2014

Attend any PR industry meeting or conference and you are bound to hear grumbling about how PR doesn’t have “a seat at the table.” Many PR professionals feel like they are only brought into the C-suite conversations when there is a crisis or some other immediate situational need, rather than... Read More »

Project Checklist Time

By | October 14, 2014

Ask anyone who knows me, and you’ll hear that I am a very analytical person who asks a lot of questions. I have always believed in the value of questions. It is the only way you can have your thoughts and plans challenged. You should be able to defend your... Read More »

Help Us Help You

By | December 03, 2013

As PR people, we want to help our clients. Our job depends on it. If we do not make our clients happy, then it is simple — we lose those clients. This is great motivation in itself for a PR rep. We think about what we can do to make... Read More »

Are you easy? (To do business with, that is.)

By | May 23, 2013

I often have chats with my parents about my line of business, among other things. And it never fails that my father, a retired executive with a Fortune 100 company, wraps up the easy-going conversation with a golden nugget of wisdom to signal that the conversation is coming to a... Read More »