From The Rock

Help Us Help You

By | December 03, 2013

As PR people, we want to help our clients. Our job depends on it. If we do not make our clients happy, then it is simple — we lose those clients. This is great motivation in itself for a PR rep. We think about what we can do to make... Read More »

How to maintain relevance throughout your entire performance season

By | March 04, 2020

For public relations professionals, campaigns for product launches typically have a similar routine leading up to their release date. We work to build consumer excitement with a goal of achieving impressive sales at the launch, but afterward, we quickly wrap up and move on to another campaign. Season-long campaigns, whether... Read More »

How to respond to an unfavorable review vs. an untruthful review

By | July 24, 2019

It’s a fact that in today’s society of swiping, typing, texting, instant messaging (and I could keep going with the -ings), people feel more empowered than ever to voice their opinion. And, the bandwidth and instantaneous nature of social media and other digital platforms give people easy access to do... Read More »

It starts with one step

By | September 01, 2017

Launching a new campaign is a massive undertaking, but the enormity seems larger when the goal has the whopping number of 100 million attached to it. This was the task that our American Paper Optics team faced when they began their project with APO in August of last year. One... Read More »

Let’s Do Lunch

By | November 10, 2016

It’s probably safe to assume that many of us enjoy taking our lunch break. This precious time of day not only fills the void left by an absent breakfast, but it also allows us to step away from the hustle and bustle of the office. We all need a quick... Read More »

Let’s play 20 questions

By | September 14, 2015

It’s cliché, but it’s true: the beginning of new client relationship is a crucial time period. For PR professionals, it’s a time when we work fast and furiously to absorb as much information as possible while simultaneously creating a written plan for success. (And, yes, that should be a written... Read More »

Meet Obsidian’s longest-tenured client: Cannon Wright Blount

By | February 01, 2016

When Courtney Ellett started Obsidian PR 10 years ago, Cannon Wright Blount was one of her first accounts. Partner Jud Cannon explains why he’s continued working with OPR year after year – becoming our longest-tenured client to date!

Navigating the Waters of the Client Testimonial

By | June 01, 2016

Word-of-mouth marketing has been a proven business generator since the beginning of time. In 2012, Nielsen put numbers behind this by finding in its Global Trust in Advertising report that 92 percent of consumers around the world say they trust recommendations from friends and family above all other forms of... Read More »

Not all clients are good clients

By | March 26, 2017

Before you read any further, let me point out that we love our clients! Right now, we have a strong roster of exceptional clients with whom we love working. These clients provide meaningful, challenging (in a good way) and worthwhile work in which we get to use our creative and... Read More »

Not Exactly What the Doctor Ordered…

By | March 23, 2016

If you remember nothing else from what you are about to read, remember this: patients are customers. With that said, communication professionals who work with or for health care organizations must address them as such through messaging. Blame it on the cost of health care, government policies or easy access... Read More »