From The Rock

‘Don’t check the basement’ and other ‘horrific’ advice

By | October 31, 2018

If you’re reading this blog post on the day it goes live, Happy Halloween! I have to admit, I’m partial to this fall holiday for all of the spookiness it brings. My teenage years were filled with scary movies, haunted houses and ghost stories, a unique connection shared with my... Read More »

Memphis is a (business) woman’s world

By | October 03, 2018

In case you missed it, American Express recently released their State of Women-Owned Businesses Report. The findings hone a positive spotlight on Memphis and the state of Tennessee, both of which ranked within the top 10 for area women-owned business growth. As a woman-owned firm that also employees an all-female... Read More »

Stand out as a PR student

By | September 05, 2018

Think about your favorite brand. Why do you like that brand? What makes you return to that branding? Why does that brand stick out to you? As PR students, we talk a lot about branding and tactics used to make your company or client stand out. We, as PR students,... Read More »

Am I a good manager? Advice for first-time leaders.

By | July 18, 2018

Managing a team, whether you are a seasoned professional or stepping into a leadership role for the first time, will without a doubt be challenging. Challenges come with the territory. Personalities, work styles, opinions and changing culture dynamics all contribute to the nuanced discipline of being a team manager. When... Read More »

How to dress professionally on a college student’s budget

By | June 13, 2018

    I think we all relate to this meme of the Grinch. At some point or another, we have all had difficulty figuring out what to wear, especially when it comes to dressing professionally as a college student. There are career fairs, PRSSA events and presentations where a college... Read More »

Organized and accountable: tips for staying on top of assignments as an intern

By | March 14, 2018

Being an intern is a lot of work. Being a full-time intern while finishing up your college degree online is even more work. After about a month of the trapeze act I currently call my life, I’ve picked up a few tips and tricks on how to stay organized during... Read More »

Be a better employee by putting yourself first

By | January 10, 2018

Confession – I haven’t stepped foot in a dentist’s office in two years. Crippling anxiety and thinking “I don’t want to take time away from the office for this” have kept me out from under the hygienist’s light. But, I resolved that 2018 would be the year that I ended... Read More »

A seat at the table

By | December 13, 2017

Imagine your board room during a crucial business meeting and visualize who is in attendance. Your attorney, financial advisor and c-suite executives are likely present. Is someone from your PR or communication team seated at the table? When you make decisions that impact your business it is crucial that your... Read More »

Why we love our clients

By | November 15, 2017

When you look at Obsidian’s client roster, you’ll see a list of reputable, recognizable regional and national names. But, what you won’t see is a list of talented business professionals at these organizations who we work with every day. So many of them make our job a breeze and are... Read More »

What it takes to keep FedExForum clean

By | September 01, 2017

With around 100 arena events and 100 private events every year, FedExForum hosts millions of guests annually. Most people attending these events are completely oblivious to the “show” that’s going on behind the scenes – the hundreds of people an unbelievable number of hours put in to make the games and... Read More »