I often have chats with my parents about my line of business, among other things. And it never fails that my father, a retired executive with a Fortune 100 company, wraps up the easy-going conversation with a golden nugget of wisdom to signal that the conversation is coming to a... Read More »
Earlier this week, I read an article on PRDaily.com that outlined the characteristics of a “perfect client,” and many of those characteristics related to media relations. (You can check out the article for yourself here.) That’s likely because media relations is one of the most sought after services in public... Read More »
By now, we all understand the power of the online review. I mean, how often do you find yourself skimming reviews before booking a hotel room or purchasing a product online? According to Nielsen’s 2012 Global Trust in Advertising report, online consumer reviews are the second most trusted source of... Read More »
Asking the right questions of yourself By Courtney Ellett, founder and owner at Obsidian Public Relations Welcome to a three-part series by Obsidian PR on “Asking the Right Questions: Getting the Answers You Need to Run a Successful Small Business.“ It sounds too easy, right? Ask the right questions and... Read More »
When you have a newborn in the house, it’s funny how everything sort of filters through the little bundle of joy. And, depending on how much sleep you’ve gotten the past few nights, this can either be a good thing or quite the obstacle! I won’t make this post all... Read More »
Behind our fancy computers, smartphones and eloquent writing skills lie the most basic and sometimes forgotten communication technique: body language. While body language may seem like an intuitive response in certain professional settings, no one is immune to dreary days when our emotions can be clearly read on our faces.... Read More »
I’m pretty sure that I’ve seen this headline used in news stories promoting fabulous circus shows, like Cirque du Soleil, referring to the seemingly impossible feats some of the performers are able to do – be it the balancing of an amazing number of people in a human pyramid, an... Read More »
Confession – I haven’t stepped foot in a dentist’s office in two years. Crippling anxiety and thinking “I don’t want to take time away from the office for this” have kept me out from under the hygienist’s light. But, I resolved that 2018 would be the year that I ended... Read More »
The new year is always a great excuse to start fresh and find motivation to improve yourself, not only in your personal life but also at work. While it’s tough to jump back to real life after a relaxing holiday break, here are four tips to tackle your first day... Read More »
Being the new guy or girl around the office is always intimidating, but if you focus on learning quickly, you can shake off that newbie dust in no time. I learned this the hard way, keeping mostly quiet and observing at my first job. When I had the opportunity to... Read More »