From The Rock

5 Ways to Shake Up Your Marketing Approach

By | July 01, 2016

When we were growing up, my parents made sure we ate dinner together as a family at least a few nights a week. It never failed that my sister filled her plate with bread or macaroni and cheese. At some point she developed a rationale. She said the “bread compartment”... Read More »

6 Tips for Handling a PR Crisis

By | March 30, 2016

When I was in college, I lived with my sister in an off-campus apartment with reserved parking for each unit. While there were plenty of visitor spaces, our neighbor’s boyfriend always parked in our spots despite us asking him to move at least once per week. One time while I... Read More »

7 steps for ribbon-cutting event success

By | September 10, 2015

I’ve had the pleasure of working with many businesses to plan and execute their grand openings. There are many facets of PR strategy when it comes to opening a business, but my favorite is the official grand opening ribbon-cutting ceremony. This is one of the most important and memorable days... Read More »

A Love-Hate Relationship with Conference Calls

By | July 17, 2014

If you have been on the Internet in the past few months, odds are you’ve seen this video called “A Conference Call in Real Life.” The video is funny if you’ve ever been on a conference call. It’s a facepalm moment for people like me who are on conference calls... Read More »

A seat at the table

By | December 13, 2017

Imagine your board room during a crucial business meeting and visualize who is in attendance. Your attorney, financial advisor and c-suite executives are likely present. Is someone from your PR or communication team seated at the table? When you make decisions that impact your business it is crucial that your... Read More »

Am I a good manager? Advice for first-time leaders.

By | July 18, 2018

Managing a team, whether you are a seasoned professional or stepping into a leadership role for the first time, will without a doubt be challenging. Challenges come with the territory. Personalities, work styles, opinions and changing culture dynamics all contribute to the nuanced discipline of being a team manager. When... Read More »

Appreciate what you have before it’s gone

By | August 20, 2013

One of the many reasons I decided to get into PR is because I like people, like interacting with people and fancy myself at communicating well with people. Prior to getting into PR, I waited tables, worked at a call center and a spa in a four-star hotel, and while... Read More »

Are you easy? (To do business with, that is.)

By | May 23, 2013

I often have chats with my parents about my line of business, among other things. And it never fails that my father, a retired executive with a Fortune 100 company, wraps up the easy-going conversation with a golden nugget of wisdom to signal that the conversation is coming to a... Read More »

Are you even ready for media relations?

By | July 26, 2017

Earlier this week, I read an article on PRDaily.com that outlined the characteristics of a “perfect client,” and many of those characteristics related to media relations. (You can check out the article for yourself here.) That’s likely because media relations is one of the most sought after services in public... Read More »

Asking for a review – how, when and what to say

By | June 07, 2017

By now, we all understand the power of the online review. I mean, how often do you find yourself skimming reviews before booking a hotel room or purchasing a product online? According to Nielsen’s 2012 Global Trust in Advertising report, online consumer reviews are the second most trusted source of... Read More »