Previously posted to the Greater Memphis Area Chamber of Commerce blog. Ideas are amazing things. If you think about it, they are really the basis of everything. Every business or product that exists was spawned from an idea, and ongoing growth and innovation of those businesses and products are fueled... Read More »
You’ve probably seen that commercial with the girl who believes everything she sees on the Internet. It’s a State Farm commercial, but no one talks about it for insurance. They talk about it because the poor girl believes everything she sees online. It’s funny, but it’s also sad because it... Read More »
In 2018, I interned at a social media and marketing agency in Shanghai. Many people (including my worried parents) questioned my reasoning for interning in a country so foreign to me, and I can now say that interning in one of the largest cities in the world was one of... Read More »
When you have a working relationship with a PR, advertising or marketing firm, the expectation is that their work will result in more people becoming aware of your organization and possibly becoming actual clients. What we stress to potential and current clients is that our efforts could send a million... Read More »
Virality is the crown jewel atop the tiara of social media metrics. Having a tweet go viral could expose your brand to hundreds of thousands of people in one fell swoop. Why wouldn’t we all strive toward virality? While going viral can be awesome for your social media presence, I... Read More »
Launching a new campaign is a massive undertaking, but the enormity seems larger when the goal has the whopping number of 100 million attached to it. This was the task that our American Paper Optics team faced when they began their project with APO in August of last year. One... Read More »
Headphones. With this invention came the ability to get lost in your own little world and the freedom to listen to virtually any kind of music as you shut out the troubles of the world around you. Although early versions of headphones released around the turn of the 20th century... Read More »
If you manage a company or brand’s social media account, striking the balance between professionalism and sincerity can be difficult. When in doubt, some folks ask themselves W.W.A.P.A.D. – what would a personal account do? But they’re not fooling anyone by acting as if a corporate account is no different... Read More »
Not long ago, I was in a security line at the airport. I was about seven months pregnant, so while it wasn’t really a secret, most people wouldn’t say anything unless I did. The guy in front of me didn’t think that way. He turned around and asked when I... Read More »
It’s probably safe to assume that many of us enjoy taking our lunch break. This precious time of day not only fills the void left by an absent breakfast, but it also allows us to step away from the hustle and bustle of the office. We all need a quick... Read More »