We all have our favorite advertising campaigns, and one of my favorites right now is SouthwestAirlines’ “Wedding Season.” This is a continuation of the fall’s campaign of the same name, featuring the same dancing gal at multiple different weddings (touting Southwest’s fare sale). But, what makes an ad…
During college football season, my husband and I watched the Allstate Sugar Bowl game between Ohio State (excuse me, THE Ohio State) and Alabama. As an LSU fan, you’ll have to forgive me if I really did not care about it. But I digress. The point is, I…
Bernard Kelvin Clive of The No Nonsense Guide to Personal Branding for Career Success once wrote that personal branding is the combination of skills and talents to create significance by forming “an impression, a perception and a reputation in the minds of others.” Many people live their entire…
I love fall! My family, best friends and even my co-workers know this little fact about me because I share it constantly when a cool breeze hits or they see me get really excited from my first sip of Starbucks’ Pumpkin Spice Latte. The love of fall started…
According to Sharethrough, the world’s largest in-feed advertising organization, native advertising is a form of paid mass media where the ad experience follows the natural form and function of the user experience in which it is placed. This is growing particularly popular among advertisers in the digital space…
Whether you paid attention to the Super Bowl game or not, you’ve probably seen this year’s ads a time or two by now. Despite the outcome of Super Bowl XLVIII, this year’s ads made us laugh, tugged on our emotions, left us thinking “what did that even mean?”…
Earlier this year, I was driving down Lamar Avenue and noticed a full-size billboard that caught my eye. It was for a well-known local floral company here in Memphis, Pugh’s Flowers. At first glance, I was thinking to myself, “What in the heck does that say?” The billboard…
“OH! You want to go into the PR field? So you’re learning to do market research and make advertisements, right?” I don’t have enough fingers and toes to count how many times I heard this when I discussed my career aspirations with others in college. Even more surprising,…
Okay, we get it. Social and digital media are here to stay and will continue to dominate the communication and marketing forum for companies and organizations. But, it is absolutely vital for PR professionals, companies and organizations to not put all their communication “eggs” into one social media…
Tim Westergren, the founder of Pandora, emailed me the other day. Yep, that’s right. And today, just 30 minutes ago, I got a message from him on my cell phone. The above statements are absolutely true, but they might not mean exactly what you think they mean. No,…