Recently, I had a conversation with a coworker about my personal business goals and what comes next after “intern life.” As I am extremely new to the PR world, this discussion got me thinking about not only what I want for myself in the industry, but also about…
Recently, an employee for the Lacoste clothing company posted a picture of his paycheck on his private Instagram account and wrote, “Paycheck. Still silly to me. Ever since I was a kid I've thought it was completely insane that we have to work all our lives. I still…
I recently posed the question to the Obsidian team about what exactly I can and can’t do when it comes to offering help and advice to friends, small business owners and organizations I’m involved in personally, in regards to my noncompete agreement with our firm. Like most people…
I’m sure we all have Facebook, Twitter, Instagram and all of our local media’s smartphone apps downloaded and saved to our home screens, but what apps are other PR pros using? I’ve been using a few different productivity and news apps for a while, but recently I’ve been…
When we do media and ambassador training for clients and organizations, there is one area that I discuss with them as more important than all others when trying to communicate a message to a listener – noise. And, there are two types of noise to be mindful of…
As PR people, we want to help our clients. Our job depends on it. If we do not make our clients happy, then it is simple -- we lose those clients. This is great motivation in itself for a PR rep. We think about what we can do…
During a recent staff meeting, we were told we would be attending a networking event. Thankfully, it was on a day that I had class because I avoid networking events at all costs! Small talk has never been my forte, and being around a huge group of people…
Thanksgiving is one of my favorite holidays because it has a simple history, meaning and purpose. Give thanks. Refraining from drowning everyone with a massive tirade on why I hate Black Friday, which has now morphed into Black Thursday/Friday, let me explain. Even if life has been handing…
One of my favorite commercial series on television right now is for AT&T. You’ve probably seen the ads, which show a guy sitting down with a group of children. They’ve determined that faster is better, better is better and, recently…newer is better. On that one, I’m going to…
Looking forward to eating the leftovers from that awesome restaurant you went to last night only to discover your roommate ate them is frustrating. The car driving too close behind you when there are two passing lanes to the left of you is annoying. But trying to navigate…