Throughout my internship at Obsidian, I have been given various assignments. From the basic intern-type tasks, like collecting the newspapers in the morning, to the more in-depth tasks, like formulating a media contact list, there is one particular task that I feel has grown on me quite a…
We begin today’s discussion with a well-known brand. Ladies, help me out here. When considering a luxury brand such as Tiffany’s, what comes to mind? Forget diamonds – have you seen their new leather collection? If we must speak about diamonds, did you know you could get an…
When Ned Stark proclaimed that “Winter’s coming,” he sure wasn’t kidding! Memphians were treated to a colder, icier and snowier winter than normal this year, so I think everyone is glad for the warmer temperatures and opportunities to get out and about and enjoy the city. In case…
You’ve probably seen that commercial with the girl who believes everything she sees on the Internet. It’s a State Farm commercial, but no one talks about it for insurance. They talk about it because the poor girl believes everything she sees online. It’s funny, but it’s also sad…
Being a dance coach takes a rare breed of an individual. With an eight-month long season, November and January being the most chaotic months of the year, and typically working with more than 10 pre-teen or teenage girls at a time, it is a unique job in itself.…
For those of us in the PR business, when we talk about messaging, we know exactly what we’re talking about, but sometimes we forget that the concept isn’t as clear to everyone else. We talk about consistency in it, shaping it for the right audiences and getting it…
Hopefully, you’ve had the pleasure of watching the movie Despicable Me. (If not, I would highly recommend it, and you might as well make it a weekend with Despicable Me 2, also.) If you have seen the first movie, then the title of this blog post may be…
The other day at my gym, there was this dude who was working out with heavy weights on every machine. He was throwing down on every piece of equipment they have -- and with proper form and discipline. He was definitely one of the strongest guys that I’ve…
For many years, the concepts and efforts behind public relations were underestimated due to the inability to determine exact return on investment. It was difficult to attribute specific increases in sales numbers or revenue generation as a result of intangible concepts like reputation building, brand management and community…
A few weeks ago, I attended my first two Obsidian new client meetings. In both meetings, during introductions, our clients inquired about the firm’s name. Kerri Guyton, the director of client services, confidently explained that our name is a metaphor of the natural forming rock, obsidian. She explained…