My intention for this blog post was to write about the 10 must-have items on your desk. However, while researching that topic, I came across a more interesting subject to write about: what not to have on your office desk. When you think about office desk etiquette, you…
This month, I’ll have been in the workforce full-time for five years. And how that time has flown. I still learn something new every day. And when I look back, I realize how much of what I do didn’t even exist while I was in college. They certainly…
As I stood there in the middle of FedExForum about this time last year with my fellow University of Memphis undergrads and we all moved our tassels from the right to the left side of our caps, my eyes started to well up with tears and it hit…
An organization’s website is oftentimes the first or second impression for a new customer, and if the site is outdated, dysfunctional or unorganized, it could be the No. 1 reason customers aren’t calling. The Obsidian team recently attended a PRSA Memphis luncheon where Amanda Mauk, digital marketing manager…
Snapchat, the popular social media app that allows users to send pictures and up-to-10-second videos to a controlled list of recipients, has gained exponential popularity over the last 18 months, causing consumer brands to take notice. Yet, brands have been slower to join the Snapchat scene because it…
I am a frequent user of the social media platform Pinterest. If you are not familiar with this platform, Pinterest is a tool for collecting and organizing things you love. For more information, click here. This platform can be utilized in many ways for personal or business use.…
Not too long ago, most of us set aside a day to honor our mothers. Depending on your life circumstances, this could have been a joyous or a difficult occasion. My perspective on motherhood up to this point in life has been almost entirely shaped by my own…
On Oct. 28, 1906 (108 years ago), public relations expert Ivy Lee wrote the first news release to journalists about a tragic train accident that happened on the Pennsylvania Railroad. Fifty passengers were killed when a three-car train of the Pennsylvania Railroad's new electric service jumped a trestle…
I’m fascinated by a movement happening in the business world right now. It’s called Conscious Capitalism. Ever heard of it? Many of you likely have heard of or read the book, “Conscious Capitalism,” by Whole Foods founder John Mackey and Raj Sisodia. The movement is gaining momentum in…
During this past holiday season, I received an email from LinkedIn with a headline saying something along the lines of, “Thomas, you have the word ‘strategic’ in your bio. More than 35,000 other people use this word. Stand out now by upgrading your account.” So, this got my…