It’s no secret that the lifeblood of a small business is its employee base. If you ask any small business owner what his or her largest pain point is, it’s likely talent recruitment or retention. There is a massive cost associated with turning over talent. The process literally…
Memphis in May has finally arrived, and the 901 is gearing up for the first major weekend of this exciting month – Beale Street Music Fest! To celebrate, Gracie breaks down a few #PRfails from past performers. Enjoy! CeeLo Green The singer, songwriter, rapper and record producer performed…
Marketing any business has its challenges. It requires strategic thinking to determine target demographics, appropriate messaging and more. These challenges grow for businesses that offer a niche service. The size of your demographic diminishes immensely and most laypeople may not understand your line of work. Tioga Environmental Consultants…
It’s Small Business Week, and Obsidian is highlighting the small businesses that we serve. Today, you’ll hear from two of our clients in one of the most popular small business industries - the restaurant and food service industry. When’s the last time that you ate at a…
Obsidian is the largest boutique PR firm in the Mid-South. We service national brands and startups from across the country. We’re a woman-owned small business and a certified women business enterprise and locally owned small business in Shelby County, Tennessee. This week is the US Small Business Association’s…
THIS BLOG POST ORIGINALLY RAN ON THE GREATER MEMPHIS CHAMBER WEBSITE. VIEW THE ORIGINAL POST HERE. As we mentioned in our first post of this series, a business’s employees are its most valuable asset. As such, employers should work diligently to create policies that build up employees as individuals…
This blog post originally ran on the Greater Memphis Chamber website. View the original post here. Welcome back! We’re in the middle of a blog series designed to help emphasize the importance of developing and defining corporate culture. This blog post centers around corporate social responsibility, a hot…
This blog post originally ran on the Greater Memphis Chamber website. View the original post here. Over the next few weeks, we’ll be exploring a topic that is important for businesses of all shapes and sizes – nurturing a positive corporate culture. Creating a culture that makes sense…
There’s a lot to be said for people to step out in faith and work hard to achieve goals. We’re fortunate enough to work with these people every day, as we represent business owners and nonprofit leaders who have taken dreams and put them into action. Tom Lawrence…
For brands, social media is not free. That might be hard to hear, but it’s true! The platform is free and you may organically grow your audience, but ensuring your audience sees your content is another story. So, if you’re allocating a portion of your marketing budget to…