Welcome to season two of Off the Rock, On the Record! We’re really proud of the content we’ve compiled for this season, and we can’t wait for you to hear what’s ahead. We’ll be releasing an episode every Thursday for the next three weeks. If you’re subscribed to…
Kiki, do you love me? I know... I’m a month late and you’re over it. I am, too. In case you missed it, celebrities and dogs across the internet were dancing to Drake’s song “In my Feelings” as a part of the world’s most recent viral video trend.…
Welcome to season two of Off the Rock, On the Record! We’re really proud of the content we’ve compiled for this season, and we can’t wait for you to hear what’s ahead. We’ll be releasing an episode every Thursday for the next five weeks. If you’re subscribed to…
Undoubtedly, one of the top social media trends of 2018 has been the rise of influencer marketing. Why? Because it works. Why does it work? Because consumers are attracted to and connect with authentic, genuine and personal content. Think about it. Are you more likely to purchase a…
Welcome to season two of Off the Rock, On the Record! We’re really proud of the content we’ve compiled for this season, and we can’t wait for you to hear what’s ahead. We’ll be releasing an episode every Thursday for the next six weeks. If you’re subscribed to…
While Memphis isn’t home to a Southeastern Conference school, the Obsidian office sure is. Many of us Obsidianites earned degrees from these respected sports-loving institutions, which includes my alma mater, the University of Arkansas. After spending four years immersing ourselves in all the amazing things these culturally rich…
There’s only so much time you can spend belting the lyrics to all the Top 100 songs in your car before it becomes a repetitive mess. So, why not turn to something that will inspire, educate, or entertain you while cruising down the highway? Quite a few of…
Managing a team, whether you are a seasoned professional or stepping into a leadership role for the first time, will without a doubt be challenging. Challenges come with the territory. Personalities, work styles, opinions and changing culture dynamics all contribute to the nuanced discipline of being a team…
The current media market makes it difficult for even the largest brands to break through to their consumers. One way to create buzz is to hold a large promotion, like the “pay your age” promotion Build-A-Bear ran this week. While buzz was created, the event was a major…
Starting a conversation with a stranger has always been harrowing for me. If I know in advance I’m going into a conversation with someone I don’t know, it’s almost worse. But, mastering the art of conversation is crucial. The first impression you make on someone can shape your…