From The Rock

The XX Marks the Word-of-Mouth Spot

By | October 11, 2012

By now, many of us are very familiar with the phrase “word-of-mouth” and have been inundated with tons of mentions about what it is and isn’t. As a matter of fact, with the overuse of the term in marketing and communication circles, some have even predicted that the phrase has... Read More »

You Are Going The Wrong Way! How Would He Know Where We Are Going?

By | August 30, 2012

This quote and scene from John Hughes’ 1980s classic Planes, Trains & Automobiles is one of my favorite examples of how miscommunication can create more problems than resolutions when everyone is not on the same page. I was recently reminded of this scene when I had lunch with a friend... Read More »

They like me! They really, really like me!

By | August 02, 2012

In the era of digital media, brands are able to create the platform to have their shareholders establish a connection or relationship that can be carried with them no matter where they go. This can be an exciting opportunity to grow a customer base, build a community, join conversations and... Read More »