From The Rock

Tag, You’re It.

By | November 07, 2013

Hashtags. We get it. To some, they are all the rage. To others, they are just a fad. And to even others, well, they just don’t get their purpose. Even Jimmy Fallon and Justin Timberlake had another video go viral showing just how extreme and ridiculous they can be.  And... Read More »

Extra! Extra! Read All About It

By | September 05, 2013

A while back, I was having a chat with a reporter buddy of mine, and he started a conversation about the public relations industry and PR professionals he works with on a regular basis. He said it is frustrating the number of times he receives pitches about stories he has... Read More »

Spring cleaning is for your house, summer cleaning is for your digital life

By | August 01, 2013

I actually took a real vacation this summer for the first time in a really long time. It was a good refresh. However, my first two days of vacation, I didn’t go anywhere. Instead, I took those two days to rest up and get settled on things I have been... Read More »

A Brand-New Game: Why Companies Need to Set Some Boundaries with Digital Media Activities

By | July 25, 2013

Now, as in decades past, companies have hosted contests or encouraged feedback/testimonials from customers and fans using the communication tools of the day – first messages sent by mail and wire, followed by phone voting and now, voting through digital media platforms. And there have been some fantastic digital media... Read More »

You Can See My But(t) They are Handling It

By | May 07, 2013

So, here is a confession I have to make – in the last year or so, I have become more active with yoga as part of my exercise regime. It has been awesome. I am definitely stronger, more balanced and flexible. Heck, I even did a handstand not too long... Read More »

Don’t let them have the milk for free

By | April 19, 2013

Last week, the following photo was posted on my newsfeed by an artist friend of mine:             Now, I am sure there are plenty of public relations and advertising professionals, graphic designers, musicians, carpenters, roofers and many others who can relate to this sentiment. How... Read More »

How much is too much?

By | February 27, 2013

Show of hands – how many of us have those friends on Facebook who are over-sharers? Whether they are talking about that last taco they regret eating, their string of continuous bad dates, that very last beer they indulged in or other information that maaaybe we don’t really know them... Read More »

The Cost of Being Nice – $11.50

By | February 13, 2013

You may have seen some of the morning news segments back in December about how several bars and restaurants across the country have used negative describers to identify their patrons. The ridiculous part is that once closing their tabs, the customers have the opportunity to see the negative words used... Read More »

We interrupt this revolution…with the smell of steaks!

By | December 20, 2012

Okay, we get it. Social and digital media are here to stay and will continue to dominate the communication and marketing forum for companies and organizations. But, it is absolutely vital for PR professionals, companies and organizations to not put all their communication “eggs” into one social media basket. Rather,... Read More »

The Speed of the Crisis Communication Game

By | November 05, 2012

On Oct. 28 during the Tennessee-South Carolina football game, South Carolina’s All-SEC running back Marcus Lattimore suffered only what can be identified as a gruesome leg injury in the second quarter. For the sake of the squeamish, I have not included a link to this clip. You can find it... Read More »