From The Rock

Holiday spots that… hit the spot

By | November 19, 2020

There’s nothing that screams “it’s the holiday season” quite like Andy Williams and American consumerism. Regardless of how you feel about the gifting rush, you have to give it to the clever marketers and advertising executives who spent the month of May crafting the perfect message to make us open... Read More »

OPR’s guide to the giving season

By | November 13, 2020

Have a notoriously difficult person on your holiday shopping list? No fear! Every year, Obsidian releases a gift guide that is guaranteed to impress even the person who already has everything, and this year, our team came through! From edible delights to philanthropic investments, there is something on this list... Read More »

Welcome to the new age – how to reach Gen Z

By | November 11, 2020

According to Statista, Generation Z, commonly referred to as Gen Z, is the portion of the world’s population that was born after 1997. As of 2017, 90.55 million people were classified as members of Gen Z, making it the largest generation.  Each generation has its own unique characteristics, so what... Read More »

Stop. Give thanks, 2020 edition.

By | October 29, 2020

If you reflect on every holiday season you’ve had in your life, some memories are sweeter than others. Our lives oscillate between times of feast and famine, and the holiday season has a way of exacerbating the overall sentiment of the year.  Last year around this same time, I felt... Read More »

Have you checked your digital front door?

By | October 28, 2020

The digitization of business processes has fully trickled down to small and local businesses, in part because necessity mandated a major transition to online business development in the early months of 2020. Regardless of the reason for this transition, it would be naive to think that we’ll backtrack away from... Read More »

Keeping up with Jenna!

By | October 23, 2020

If you’re looking for a partner to tackle a project with a positive attitude, look no further than Jenna. Her kind and accommodating personality made her an instantaneous fit on our team, and we’ve loved having her since her days as an intern in 2018. It’s an added bonus whenever... Read More »

What to do when a *scary* crisis email hits your inbox

By | September 30, 2020

I LOVE all things spooky and truly scary. Starting at the age of 13, my mom and I made a yearly pilgrimage to Halloween Horror Nights at Universal Studios for a scream-filled night of production-quality haunted house perusing. We paid for the Express Pass to ensure we made it through... Read More »

What’s new with Carlee?

By | September 22, 2020

Maybe we should thank the Fates, but our team has remained fairly consistent for the last three years. We’ve been fortunate to strategically expand our team while retaining nearly all of our team members. This retention allows us to share amazing life updates from PR practitioners you know and love... Read More »

9 things that make Memphis 0ur number 1

By | September 01, 2020

Our team is filled with people who experience Memphis through completely different lenses. Some were born and raised here, with decades of memories spanning from the suburbs to the river, while others couldn’t have located Memphis on a map prior to moving here. Regardless of our personal Mid-South history, we... Read More »

Catching up with Christina

By | August 24, 2020

Each member of our team exudes “cool” in a different way. For Christina, that coolness is a unique breed – one that simultaneously appreciates the classics and the present without the slightest air of pretension. Since she joined our team in 2017, she has added a fresh perspective and seasoned expertise,... Read More »