From The Rock

3 tips to prepare for pushback

By | October 13, 2021

Trying new things is hard. And when those new things fall outside of your area of expertise AND cost you money, taking the plunge is even harder. This is how some of our clients might feel when we enter a meeting with a list of new things to try. While... Read More »

Prompt pumpkins and public relations

By | October 06, 2021

It’s crazy to think that in 2014 we were still lamenting about how early pumpkin spice lattes hit Starbucks’ menus. If only we knew then that the pumpkin spice latte brand would evolve to include new masterpieces that span the beverage spectrum. No matter what you think about the onset... Read More »

Saving time on social media

By | September 29, 2021

Saving time on social media “Just put it up on social media.” It’s a flippant statement thrown out around mahogany tables by executives whose only knowledge of social media comes from the teenagers at home. Posting content on social media is more than a few words strung together with a... Read More »

Pixel perfect no longer?

By | September 17, 2021

When it comes to data privacy online, my personal theme song would be Uncle Kracker’s “Follow Me.” I keep no secrets. My search history would align perfectly with a marketer’s guesses about my browsing data. Maybe it’s because I’ve seen behind the curtain. I know how retargeting campaigns work: I’ll... Read More »

Translating big ideas into big stories

By | June 03, 2021

I suffer from grand ambitions. I have really lofty, complicated ideas that often fail to translate in reality. Like a Pinterest fail or a DIY project gone wrong, my ideas for stories can start out spectacular and end up bland, incomplete or completely off the mark. Where did things go... Read More »

A blog on the importance of… blogging

By | February 17, 2021

I’m not on Hello Fresh’s payroll. I’ve never offered unsolicited advice on banal products like razors or electric toothbrushes. You won’t catch me posting fashion “dupes” on Instagram or attending trendy brunches with bottomless mimosas. For these reasons, you likely wouldn’t classify me as a blogger.  Yet here I am,... Read More »

The queen of the keep: Courtney Ellett and her self-made treasure

By | January 18, 2021

Something great doesn’t come from nothing. But Obsidian started with a grain of sand – an idea – and grew into a regional PR force through hard work, tenacity and a keen sense of direction. Feb. 1 marks 15 years of Obsidian Public Relations, a milestone we’re celebrating all month... Read More »

New year, same me? How to self-evaluate and determine where you can grow.

By | January 06, 2021

As a proud and simultaneously recovering Enneagram one, I revel in self-reflection. No one notices my own flaws more than me, which isn’t always a great thing for my self-esteem and overall confidence. However, it does qualify me to provide you tips on *healthy* self-evaluation.  I’m not a New Year’s... Read More »

A grown-up Christmas List

By | December 23, 2020

In the category of cringeworthy Christmas songs, there are a few tracks that top my list. “Christmas Shoes” is a clear winner, but in a close second is Amy Grant’s “Grown Up Christmas List.”  I grew up in a household that wore out Amy Grant cassettes in December. Some of... Read More »

Is virality the best social media goal?

By | December 16, 2020

Virality is the crown jewel atop the tiara of social media metrics. Having a tweet go viral could expose your brand to hundreds of thousands of people in one fell swoop. Why wouldn’t we all strive toward virality?  While going viral can be awesome for your social media presence, I... Read More »