From The Rock

Translating big ideas into big stories

By | June 03, 2021

I suffer from grand ambitions. I have really lofty, complicated ideas that often fail to translate in reality. Like a Pinterest fail or a DIY project gone wrong, my ideas for stories can start out spectacular and end up bland, incomplete or completely off the mark. Where did things go... Read More »

A blog on the importance of… blogging

By | February 17, 2021

I’m not on Hello Fresh’s payroll. I’ve never offered unsolicited advice on banal products like razors or electric toothbrushes. You won’t catch me posting fashion “dupes” on Instagram or attending trendy brunches with bottomless mimosas. For these reasons, you likely wouldn’t classify me as a blogger.  Yet here I am,... Read More »

The queen of the keep: Courtney Ellett and her self-made treasure

By | January 18, 2021

Something great doesn’t come from nothing. But Obsidian started with a grain of sand – an idea – and grew into a regional PR force through hard work, tenacity and a keen sense of direction. Feb. 1 marks 15 years of Obsidian Public Relations, a milestone we’re celebrating all month... Read More »

New year, same me? How to self-evaluate and determine where you can grow.

By | January 06, 2021

As a proud and simultaneously recovering Enneagram one, I revel in self-reflection. No one notices my own flaws more than me, which isn’t always a great thing for my self-esteem and overall confidence. However, it does qualify me to provide you tips on *healthy* self-evaluation.  I’m not a New Year’s... Read More »

A grown-up Christmas List

By | December 23, 2020

In the category of cringeworthy Christmas songs, there are a few tracks that top my list. “Christmas Shoes” is a clear winner, but in a close second is Amy Grant’s “Grown Up Christmas List.”  I grew up in a household that wore out Amy Grant cassettes in December. Some of... Read More »

Is virality the best social media goal?

By | December 16, 2020

Virality is the crown jewel atop the tiara of social media metrics. Having a tweet go viral could expose your brand to hundreds of thousands of people in one fell swoop. Why wouldn’t we all strive toward virality?  While going viral can be awesome for your social media presence, I... Read More »

Get to know Brittany!

By | December 15, 2020

We make a big deal of milestones at Obsidian. And they say time flies when you’re having fun! Jan. 1 marks Brittany Mizell’s first year with the firm, and it certainly has been a whirlwind. Though unconditional, Brittany has merged into our team with eager and attentive effort. That’s a... Read More »

Obsidian’s Holiday Recipe Roundup

By | November 28, 2020

Obsidian’s restaurant clients are hard at work whipping up holiday magic in the kitchen. To celebrate this magical time of the year, we’ve asked our favorite chefs to divulge a few of their most popular recipes. We encourage you to mix up a few of your own!  Celtic Crossing’s Irish... Read More »

Staying social with Addison Walker

By | November 19, 2020

Every member of our team is socially active – ranging from the Instagram onlooker to the Facebook fanatic. Addison falls on the more engaged end of the spectrum, raking in Twitter likes and TikTok saves like it’s her job. Her wit and fun personality both help her serve her clients... Read More »

Holiday spots that… hit the spot

By | November 19, 2020

There’s nothing that screams “it’s the holiday season” quite like Andy Williams and American consumerism. Regardless of how you feel about the gifting rush, you have to give it to the clever marketers and advertising executives who spent the month of May crafting the perfect message to make us open... Read More »