From The Rock

Building a visual identity – creating compelling graphics

By | July 29, 2020

Pause – If you haven’t already, check out our first blog post in this series. You can read it here.  In public relations, we often talk about crafting language or materials that tell a brand story. We associate certain words, phrases and concepts with the essence of a company, and... Read More »

Get to know Gracie

By | July 22, 2020

If our office had a good-time guru, that person would be Gracie. While she’s always down for a good time, she’s also an incredibly hard worker and serves her clients with tactful excellence. Gracie is one of our traditional intern-to-full-time hires, and we can’t believe how much she’s grown professionally... Read More »

Catch up with Whitney Albert!

By | June 22, 2020

When we last pointed the spotlight Whitney’s way, she was leading accounts as a senior account manager. Since then, she has risen in the ranks, assuming the role of director of client services. If you know Whitney, then you’re not surprised that her leadership and communication skills have helped her... Read More »

Blue-footed boobies aren’t the only things that evolve – let’s talk about language.

By | June 17, 2020

If you read Shakespeare in grammar school, then you at least subconsciously understand that language evolves over time. I highly doubt people are sliding into a prospective partners’ Tinder inbox with, “But, soft! What light through yonder window breaks?” A much more modern (and less romantic) message might be, “What’s... Read More »

Meet our summer intern – Amelia!

By | May 13, 2020

There are a few things that signal to our team that summer is upon us (even if the calendar doesn’t say so until June 20). Increased ice cream consumption, days spent outdoors and the start of our new internship cycle are all markers of this wonderful time of year. Our... Read More »

A year of account oversight: what I’ve learned

By | May 06, 2020

Experts say that the first years of life are critical to a child’s development. I think you could say the same about a person’s career ‒ the habits formed and lessons learned during the first few years of one’s career will chart the path for their future success.  I just... Read More »

When trying to break through the noise, it’s not always about who shouts the loudest.

By | May 04, 2020

Undivided attention. That is what I crave at home when I’m breaking down the list of commitments we have for the week. I know that Kevin and Carole’s couple shower and our nephew’s birthday barbecue will be booked over if I don’t have Nathan’s focus when we go through our... Read More »

We are SO looking forward to this.

By | April 29, 2020

When I think about freely leaving my home to again enjoy my favorite activities, the soundtrack playing in my head is “Out There” from Disney’s 1996 adaptation of “The Hunchback of Notre Dame.” It’s dramatic, I know, but it was my favorite as a kid, and the song melodramatically describes... Read More »

COVID-19 has given working professionals something – time.

By | April 13, 2020

This piece originally appeared in The Daily Memphian. Read the original piece here. Few things feel normal in our current circumstance. Some are trying to find work as employers are closing doors, while others are scrambling to meet increased demand in high-need fields. While the so-called “new normal” looks different... Read More »

Navigating a crisis mandates grace and emotional intelligence

By | March 19, 2020

An opening acknowledgment: If you’re reading this blog post as it’s posted, we are in the midst of navigating a pandemic. Operations are changing, and methods to alleviate the risk of further spreading COVID-19 are evolving. We acknowledge that the recommendations included below may be challenging or even impossible to... Read More »