From The Rock

The best of the Big Game advertisements

By | January 31, 2020

Super Bowl ads are polarizing – football purists hate anything that takes away from the game, and your average partygoer loves them. They come in many shapes and sizes, from tear jerkers to comedy gold, all with the same goal of leaving a branded impression on consumers. There’s stiff competition,... Read More »

PR professionals are a latte like coffee

By | January 29, 2020

  If you are what you drink, then I am undoubtedly coffee. The truth of the matter is this – I am a thirsty person. I have two cups with me at all times, alternating sips between ice cold water and piping hot coffee. This lifestyle choice is not great... Read More »

Meet Ashley Schaller! 

By | January 25, 2020

Meet Ashley Schaller!  January brings new beginnings, and at Obsidian, that means new interns! We added Ashley to the team at the first of the year, and she’s already bringing valuable skills and support to the table. As a graduate of the UofM and a previous St. Jude intern, she... Read More »

15 things to help you feel merry

By | December 24, 2019

Shopping, wrapping, traveling, cooking and endless errands fill up the last few weeks of December. No matter the holiday you celebrate, you’re likely feeling or have felt the pressure of the day-before-the-day preparations.  Well, I’m all about perspective and rest. So I’m here to give you a holiday break! Spend... Read More »

Virality as a strategy: stupid smart or just plain stupid?

By | December 09, 2019

In the last few weeks, I’ve felt accosted by several “viral” campaigns that left me cocking my head and furrowing my brow. The consumer in me sighed as the PR practitioner side took a more skeptical approach. Were these campaigns were created to be intentionally bad or controversial so they... Read More »

Stop. Give thanks, 2019 edition.

By | November 27, 2019

This blog post was originally written by Lauren Hannford in 2013. In honor of Thanksgiving 2019, Taylor Jolley gave it new wings (RIP, turkey friends).  When asked to write a blog about thankfulness six years ago, Lauren poetically laid out a case for the beauty of Thanksgiving and its transcendent... Read More »

Staff Spotlight – Kelli Brignac

By | November 01, 2019

Our office is full of SEC alumnae, so it’s only fitting that one of our fall staff spotlights would be riddled with football references. Kelli Brignac – our colleague who works remotely from Lake Charles, Louisiana – has been enjoying a season of dominating performances by her LSU Tigers (and... Read More »

What a PR professional’s nightmares are made of

By | October 30, 2019

As the weather cools and darkness falls, Boogiemen and monsters in the closet fill the minds of young children struggling to fall asleep. The noise you swore was a zombie? It was just a falling tree branch outside your window. Your childhood nightmares were just a figment of your overactive... Read More »

Nonprofits! Let us help you share your mission.

By | October 23, 2019

There is something about the nature of philanthropic work that makes it inherently difficult to define. Nonprofit staff members wear multiple hats and work diligently to ensure the communities they serve receive the essential services their organization provides. And while staff members are entrenched in their work and deeply understand... Read More »

Staff Spotlight – Whitney Albert 

By | October 01, 2019

Staff Spotlight – Whitney Albert!  One of our team’s greatest strengths is our tenure. With so many long-standing team members, we’re able to tap a deep well of experience and expertise for our clients. This month, we asked our colleague Whitney Albert a few questions about life as a PR professional.... Read More »