From The Rock

What does CSR look like in practice?

By | April 18, 2018

This blog post originally ran on the Greater Memphis Chamber website. View the original post here.  Welcome back! We’re in the middle of a blog series designed to help emphasize the importance of developing and defining corporate culture. This blog post centers around corporate social responsibility, a hot topic for... Read More »

Staff Spotlight – Murray Lace

By | April 17, 2018

In the OPR office, if you have a question about sports, you head to Murray’s desk. For more than two years (nearly three if you count her time as an intern), Murray has provided restaurant and entertainment clients with top-notch PR services, honing her skills as the office event guru.... Read More »

What is corporate culture and why does it matter?

By | April 11, 2018

This blog post originally ran on the Greater Memphis Chamber website. View the original post here.  Over the next few weeks, we’ll be exploring a topic that is important for businesses of all shapes and sizes – nurturing a positive corporate culture. Creating a culture that makes sense for your... Read More »

Our client is climbing Everest, and he needs your help.

By | April 03, 2018

There’s a lot to be said for people to step out in faith and work hard to achieve goals. We’re fortunate enough to work with these people every day, as we represent business owners and nonprofit leaders who have taken dreams and put them into action. Tom Lawrence is one... Read More »

Staff spotlight – Kelli Brignac

By | March 10, 2018

One of Obsidian’s most tenured employees, Kelli Brignac, is a public relations rockstar and one of our most trusted practitioners. She operates out of her hometown in Lake Charles, Louisiana, visiting Memphis at least twice a year to spend time with the team and meet clients. If you haven’t worked... Read More »

Happy International Women’s Day!

By | March 08, 2018

In case you missed it, March 8 is International Women’s Day. As an office full of ladies, we thought it would be appropriate to celebrate by giving nods to women who inspire us. From singers to saints, the women on this list give us a lot to be proud of.... Read More »

Triple check before you hit “post”

By | February 28, 2018

It’s now 2018, and we hope you realize the impact that social media has on everyday life and business. If you need more proof, a single tweet by Kylie Jenner last week negatively impacted Snapchat’s value by more than $1 billion. Still not convinced of social media’s power? Facebook is... Read More »

Public relations is like a fine wine

By | February 21, 2018

Let’s talk wine for a bit. I’m not an avid wine drinker, but I appreciate a nice glass of red wine from time to time. As I was thinking about a lovely glass of Malbec I had on Valentine’s Day, I wandered down a rabbit hole that I couldn’t help... Read More »

Let’s change the way we talk about Olympic performances

By | February 09, 2018

The floor is yours. You step on stage and the crowd of a dozen locks eyes with you. This is it – it’s THE meeting. You’ve trained your entire professional career for this moment. Your powerpoint is prepped and your notes are cleanly organized on the lectern. You are ready... Read More »

Public relations’ potential impact is limitless, but results can be limited

By | February 08, 2018

The potential impact of a strong public relations campaign is limitless. You can seismically shift public opinion, deeply endear employees to a company or start a social justice movement when PR tactics are executed perfectly. But there are just some things that PR can’t accomplish or challenges we can’t overcome.... Read More »