From The Rock

Navigating a crisis mandates grace and emotional intelligence

By | March 19, 2020

An opening acknowledgment: If you’re reading this blog post as it’s posted, we are in the midst of navigating a pandemic. Operations are changing, and methods to alleviate the risk of further spreading COVID-19 are evolving. We acknowledge that the recommendations included below may be challenging or even impossible to... Read More »

Your actions are the core of your public relations

By | March 19, 2020

An opening acknowledgment: If you’re reading this blog post as it’s posted, we are in the midst of navigating a pandemic. Operations are changing, and methods to alleviate the risk of further spreading COVID-19 are evolving. We acknowledge that the recommendations included below may be challenging or even impossible to... Read More »

During a crisis, segmented communication is critical

By | March 19, 2020

An opening acknowledgment: If you’re reading this blog post as it’s posted, we are in the midst of navigating a pandemic. Operations are changing, and methods to alleviate the risk of further spreading COVID-19 are evolving. We acknowledge that the recommendations included below may be challenging or even impossible to... Read More »

You know her, you love her. Get to know even more about Lauren Hannaford!

By | February 28, 2020

When it comes to tenure, there is one person at our firm who comes to mind – Lauren Hannaford. Her time at Obsidian, combined with her excellent memory, has branded her the company historian. It’s a deserved title! Lauren joined the firm in 2008 as an intern and has risen through... Read More »

The best of the Big Game advertisements

By | January 31, 2020

Super Bowl ads are polarizing – football purists hate anything that takes away from the game, and your average partygoer loves them. They come in many shapes and sizes, from tear jerkers to comedy gold, all with the same goal of leaving a branded impression on consumers. There’s stiff competition,... Read More »

PR professionals are a latte like coffee

By | January 29, 2020

  If you are what you drink, then I am undoubtedly coffee. The truth of the matter is this – I am a thirsty person. I have two cups with me at all times, alternating sips between ice cold water and piping hot coffee. This lifestyle choice is not great... Read More »

Meet Ashley Schaller! 

By | January 25, 2020

Meet Ashley Schaller!  January brings new beginnings, and at Obsidian, that means new interns! We added Ashley to the team at the first of the year, and she’s already bringing valuable skills and support to the table. As a graduate of the UofM and a previous St. Jude intern, she... Read More »

15 things to help you feel merry

By | December 24, 2019

Shopping, wrapping, traveling, cooking and endless errands fill up the last few weeks of December. No matter the holiday you celebrate, you’re likely feeling or have felt the pressure of the day-before-the-day preparations.  Well, I’m all about perspective and rest. So I’m here to give you a holiday break! Spend... Read More »

Virality as a strategy: stupid smart or just plain stupid?

By | December 09, 2019

In the last few weeks, I’ve felt accosted by several “viral” campaigns that left me cocking my head and furrowing my brow. The consumer in me sighed as the PR practitioner side took a more skeptical approach. Were these campaigns were created to be intentionally bad or controversial so they... Read More »

Stop. Give thanks, 2019 edition.

By | November 27, 2019

This blog post was originally written by Lauren Hannford in 2013. In honor of Thanksgiving 2019, Taylor Jolley gave it new wings (RIP, turkey friends).  When asked to write a blog about thankfulness six years ago, Lauren poetically laid out a case for the beauty of Thanksgiving and its transcendent... Read More »