From The Rock

PR advice to keep your holiday dinner peaceful

By | December 17, 2021

Facebook fights can come to life when family and friends from across the country gather around the holiday ham. As PR professionals, we can apply our professional know-how to our personal lives, steering conversations and enacting strategies to bring down the temperature when things get heated. If you’re dreading an... Read More »

By | December 02, 2021

There’s still a little holiday magic left in advertising For 10 months and 27 days out of the year, commercials are a nuisance. They’re intended to sell a product or idea, and most consumers (intent on hanging on to their hard-earned money and entrenched opinions) avoid them. But on Super... Read More »

Creating connections through communication

By | November 10, 2021

Moving people through language is an art. In this craft, empathy is the painter’s easel. Without a firm grasp on the necessary tone, your communication pieces will not hit the mark, connect with audiences or forge connections. Our team is familiar with the effort needed to create empathetic, meaningful messages.... Read More »

Trick-or-treat! OPR has some *sweet* Halloween festivities to share

By | October 27, 2021

If you follow us on any of our social media or outreach channels, you know how jazzed we’ve been for Halloween. While not everyone on our team enjoys haunts, we all can appreciate some of the fun activities that come along with Halloween and fall in general. In the spirit... Read More »

3 tips to prepare for pushback

By | October 13, 2021

Trying new things is hard. And when those new things fall outside of your area of expertise AND cost you money, taking the plunge is even harder. This is how some of our clients might feel when we enter a meeting with a list of new things to try. While... Read More »

Prompt pumpkins and public relations

By | October 06, 2021

It’s crazy to think that in 2014 we were still lamenting about how early pumpkin spice lattes hit Starbucks’ menus. If only we knew then that the pumpkin spice latte brand would evolve to include new masterpieces that span the beverage spectrum. No matter what you think about the onset... Read More »

Saving time on social media

By | September 29, 2021

Saving time on social media “Just put it up on social media.” It’s a flippant statement thrown out around mahogany tables by executives whose only knowledge of social media comes from the teenagers at home. Posting content on social media is more than a few words strung together with a... Read More »

Pixel perfect no longer?

By | September 17, 2021

When it comes to data privacy online, my personal theme song would be Uncle Kracker’s “Follow Me.” I keep no secrets. My search history would align perfectly with a marketer’s guesses about my browsing data. Maybe it’s because I’ve seen behind the curtain. I know how retargeting campaigns work: I’ll... Read More »

Translating big ideas into big stories

By | June 03, 2021

I suffer from grand ambitions. I have really lofty, complicated ideas that often fail to translate in reality. Like a Pinterest fail or a DIY project gone wrong, my ideas for stories can start out spectacular and end up bland, incomplete or completely off the mark. Where did things go... Read More »

A blog on the importance of… blogging

By | February 17, 2021

I’m not on Hello Fresh’s payroll. I’ve never offered unsolicited advice on banal products like razors or electric toothbrushes. You won’t catch me posting fashion “dupes” on Instagram or attending trendy brunches with bottomless mimosas. For these reasons, you likely wouldn’t classify me as a blogger.  Yet here I am,... Read More »