From The Rock

Don’t Avoid Conflict – Learn From It

By | May 11, 2016

Conflict in the workplace is inevitable, and learning how to create productive conflict resolution is a necessity. One of the most common causes of conflict among employees is miscommunication. The first step toward successful communication is identifying how your own behaviors affect the situation. The assertive continuum is a model... Read More »

9 Vital Facts About Viral Content [Best Practices for PR Pros]

By | March 16, 2016

It is no secret that digital content has gone from the new kid on the block to everyone’s BFF. The kings and queens of this digital age are the lucky individuals and companies who have produced content that has gone viral. Having the world at your fingertips can benefit everyone... Read More »

Sarah L.’s Top 10 Downtown Activities

By | February 19, 2016

The landscape of businesses and attractions in Downtown Memphis has changed drastically during the past decade since Obsidian first opened its doors in the Emerge Building on Tennessee Street. Now located in the heart of the vibrant South Main Historic Arts District, Obsidianites love to work and play in this... Read More »

5 Tips on Learning the Basics of Photoshop

By | November 18, 2015

Nearly every article explaining how to use social media for your business mentions the importance of using graphics. There are still are a few debates on what your images should look like – from text to angle to color scheme – but the verdict has been decided on whether or... Read More »

Insider Tip: Holidays and Social Media

By | October 27, 2015

Social media is a beast that PR professionals try to tame on a daily basis. While scheduling tools such as HootSuite and Sprout Social have made posting to social media much easier, creating relevant content is a fun and time-consuming task. Throughout my time with Obsidian, I have worked on... Read More »

7 steps for ribbon-cutting event success

By | September 10, 2015

I’ve had the pleasure of working with many businesses to plan and execute their grand openings. There are many facets of PR strategy when it comes to opening a business, but my favorite is the official grand opening ribbon-cutting ceremony. This is one of the most important and memorable days... Read More »

5 Reasons to Make Videos Your New Facebook Norm

By | July 06, 2015

If you manage Facebook for a business, I suggest you jump on the video bandwagon and add “lights, camera, ACTION!” to your vocabulary. The latest news in the highly competitive world of social media platform popularity is that Facebook recently changed their algorithms (shocking news, right?) to make video marketing... Read More »

Writing Advice: 5 Ways to Increase Readability and Efficiency of Your Writing

By | April 14, 2015


On average, I spend about 70 percent of my workday writing. This makes efficiency very important if I want to be productive. Whether it’s an email, press release, social media or website copy, to name a few, it’s important to write clearly in order to hold the attention of your... Read More »

Pitch Perfect

By | January 15, 2015

If you were hoping this was going to be a post about the recent announcement of Pitch Perfect 2 opening in May 2015, I am sorry to disappoint you. As one of my favorite comedies, I would like nothing better than to list my top five movie quotes complete with... Read More »

How Much Do You Really Know About Your Phone?

By | December 09, 2014

Think you’re a tech-savvy individual? Me, too. Be ready to have your mind blown. I have always been one to keep up with the latest technology from devices to operating systems to appliances. Even if I don’t own the latest and greatest, I do my best to stay in the... Read More »