From The Rock

3 social media analytics to monitor

By | September 08, 2021

For a PR girl like me, numbers can be a little intimidating. In my line of work, I find myself immersed in writing and creative thinking much more than I do math problems. For that, I am grateful. When it comes to measuring the success of communications strategies, though, numbers... Read More »

5 Memphis-made products to try

By | July 07, 2021

The Memphis food scene is unmatched, so only selecting five locally made products to highlight in this piece was quite challenging. Whether you’re looking for sweet or savory, you can find something you’ll love in the 901. Let’s take a look at a few you must put on your to-try-ASAP... Read More »

3 ways to celebration Galentine’s Day in Memphis

By | February 10, 2021

Girls’ night is the best night, am I right? This year, whether you’re single or attached, have yourself a grand ol’ Valentine’s Day celebration by celebrating a day early with your gal pals. We call this oh-so-important holiday, Galentine’s Day! BABALU virtual cocktail class Margaritas, sangria, cocktails – the possibilities... Read More »

Top PR blunders of 2020

By | December 09, 2020

Although the presidential election and the COVID-19 pandemic dominated the 2020 news cycle, a few companies still managed to make headlines…for all the wrong reasons. PR professional or not, we can all learn lessons from the blunders outlined below. Boeing  Even before the start of 2020, Boeing faced a couple... Read More »

Three local products to try in 2020

By | September 09, 2020

Memphis has long been known as a food city, but did you know its food products are pretty impressive, too?! From sweet treats to ones that pack heat, there’s something for everyone here in the Bluff City. Follow me here. Shotwell Candy Co.’s Caribbean Coconut Caramels I may eat a... Read More »

What do you do when an employee goes rogue?

By | July 28, 2020

By Murray Lace and Taylor Jolley Employers and their human resources department are accustomed to handling employee issues when they happen inside the confines of the office. It’s part of their job description to manage the team’s behavior when it goes against company policy. But, what happens when employee mistakes... Read More »

How to communicate with employees

By | May 06, 2020

Contrary to popular belief, the most important audience for a business is not its customer base, it is its internal team. If they are not on your side, how will they ever be able to go out into the marketplace to do great work for your business? Communicating clearly and... Read More »

Quarantine… but make it fun!

By | April 05, 2020

What we’re eating and how we’re staying active During this unique season, gone are the days of us OPR girls rushing off to attend board meetings or to take the kids to basketball practice after hours. We’re at home…with a lot of time on our hands to dig into tasty... Read More »

Sports and media – why you should hone your PR skills if you’re planning to go pro

By | November 25, 2019

Think you have what it takes to go pro? Before you’re thrust into the spotlight, take a step back and examine what the title of “professional athlete” entails. Hint: It is so much more than athletic ability. Interviews, endorsements, speaking engagements, charity work – the job description is a lengthy... Read More »

Making the cut: Holiday gift guide how-tos

By | September 09, 2019

It may seem like it is much too early to start thinking about the holidays, but if you are a B2C business owner, product maker or one of those super responsible people who buys their gifts with plenty of time to spare, the time is now. From lifestyle magazines and... Read More »