From The Rock

Step into the spotlight with Murray

By | April 19, 2021

She is our team’s Sagittarian go-getter, restaurateur’s best friend, sports fan, fitness queen and we’re thrilled to now call her a senior account manager at Obsidian – Murray Lace! For almost six years (including her internship), Murray’s been impressing us with her stellar work ethic and leadership skills. Simply put,... Read More »

…And we’re LIVE! The benefits of incorporating streaming across your social

By | March 24, 2021

What’s the latest trend in social media content creation? While it may not be a new concept, more brands are starting to incorporate streaming content into their platforms. Over the last year, we’ve seen a huge increase in brands utilizing new social platforms and features like Instagram’s IGTV, Reels and... Read More »

Catching up with Kelli

By | March 15, 2021

For nearly 10 years, Kelli Brignac has been working as a model account leader for Obsidian. For several of those years, she’s been pioneering the increasingly popular virtual model from Lake Charles, Louisiana. With her stellar work ethic, client management skills and communication expertise, you’d never know she is out... Read More »

Staff spotlight: Lauren Hannaford!

By | February 15, 2021

Do you want to know a fun fact about Obsidian? Most of our team started out as interns, including one of our directors – Lauren Hannaford! Through her time at Obsidian, Lauren’s been a part of some legendary projects, guided our team toward success and has had some major fun... Read More »

On brand: building reputation and transparency through social media

By | January 27, 2021

Social media has been my source of entertainment, news, anxiety, distraction and communication for the last few years – and certainly in 2020 when life got turned upside down. As I tumbled down the rabbit hole of my feeds, I started thinking about why I follow the pages I do.... Read More »

All aboard the podcast hype train!

By | November 25, 2020

Move over TV and radio, there’s a new sheriff in town. With most of our news and entertainment moving to streaming platforms, brands have been revamping their communication strategies, and you should too. Podcasts are changing the way we look at earned media, and they have some pretty significant benefits.... Read More »

Seven Deadly Sins of PR

By | September 16, 2020

Working in public relations has taught me a lot over the last few years, but one of the most important things I’ve learned is that the best approaches to client communication strategies are thoughtful, creative and trustworthy. How do we navigate meeting our clients’ needs and ensuring their message is... Read More »

Why you should “eat the frog” – A breakdown of helpful productivity euphemisms

By | June 24, 2020

Mark Twain once said, “If it’s your job to eat a frog, it’s best to do it first thing in the morning. And if it’s your job to eat two frogs, it’s best to eat the biggest one first.”  While I definitely don’t see myself consuming amphibians any time soon,... Read More »

How to take advantage of our digital advantages

By | April 24, 2020

Sure, we’re all tired of hearing about the “new normal,” but maybe that’s because it’s a misnomer. Is anything really normal? If you’re privileged enough to still be working, you’re likely feeling the pains of trashed plans and toppled timelines. But all is not lost – it’s time to start thinking... Read More »

A healthy, socially distant dose of sunshine

By | April 05, 2020

As everyone adjusts to life as we know it, it’s fair to say that some of us are going a little stir-crazy. If we were all trapped indoors all day, every day, odds are we’d go insane. Luckily, the weather in Memphis has been pretty empathetic to our situation of... Read More »