From The Rock

Our favorite ways to keep up with the news

By | March 18, 2020

With the ever-changing news cycle, it can be hard to stay on top of the latest news. It doesn’t help that there are so many news channels to consume that it can seem overwhelming. Whether you’re looking for a deep dive into the news or a quick read while you’re... Read More »

The one where OPR shares their fave TV show – What’s our team bingeing at the moment?

By | March 11, 2020

With so many options on streaming platforms these days, it’s hard to pick just one show to watch at any given moment. If you’re like me, then you’re easily overwhelmed by the amount of shows, genres and platforms  to choose from – the options are ENDLESS. To help narrow down... Read More »

Out and about in Memphis – Where can you find us on the weekends?

By | November 13, 2019

In PR, we often talk about the importance of brand advocates, i.e. the people who show unlimited support for a brand, person or organization – your “ride or die” customers. It wasn’t until recently I realized that being an advocate is more than just being a fan of a particular... Read More »

Everyone’s a critic: three organizations that let bad reviews get the best of them

By | September 04, 2019

Everyone’s a critic. With easily accessible review sites like Google Reviews, Yelp!, Glassdoor and several others at the tips of our fingers, it’s no surprise that frustrated people from all over the world are taking advantage of reviews on demand. With the relative ease customers have in voicing their opinions... Read More »

Bye, sister! – social media crisis tips to keep your brand from getting #canceled

By | August 28, 2019

In May 2019, the world of the YouTube beauty vlogger was shaken to its core when Tati Westbrook announced the cancelation of fellow influencer James Charles. As we know, the feud all stemmed from a betrayal involving gummies – we’ll spare you the details. Tati posted a video slamming James... Read More »

Partying with a purpose – why measurable outcomes are essential to the success of an event

By | March 20, 2019

To determine the success of an organizational event, you have to have measurable goals. You don’t want to spend time planning an event for no reason! Having a goal in mind and circling back to that goal throughout the planning process will help you create a purposeful event. Setting goals... Read More »

One-star responses: brands that lost control of their digital reputation

By | February 27, 2019

Everyone’s a critic. With easily accessible review sites like Google Reviews, Yelp!, Glassdoor and several others at the tips of our fingers, it’s no surprise that frustrated people from all over the world are taking advantage of reviews on demand. With the relative ease customers have in voicing their opinions... Read More »

Survey Says…

By | January 23, 2019

Recently, an employee survey was leaked from Uber, a company with a not-so-solid reputation for employee satisfaction. However, according to the most recent survey in October, Uber employees are beginning to feel better about their employer and their work. With the majority of feedback being favorable for the company and... Read More »

Relevant AP Style changes to incorporate into your writing

By | October 26, 2018

The Associated Press Stylebook is an ever-evolving style and grammar guide used by journalists and PR pros, alike. It’s often referred to as the “Bible for professional communicators,” as it definitively (for the most part) sets the standards for language usage within our professions. As the world changes, so does... Read More »