From The Rock

Vision

By | February 20, 2015

I rarely set New Year’s resolutions because I hardly ever follow them, and midway through the year, when I suddenly remember what it was I was supposed to be working towards, I find myself disappointed that I couldn’t even remember that I set one. So, going into 2015, I was... Read More »

A Shoutout to Parents

By | January 06, 2015

A couple months ago, the Obsidian staff came together for a day-long annual retreat where we discussed a number of topics, including advice on handling some of the challenges we face on a daily basis, company updates, “guess that scary movie score,” how to work more efficiently, tools and resources... Read More »

Coffee Coffee Coffee

By | October 30, 2014

I’ve written about the importance of taking brain breaks during work hours, so I thought a few recent articles about the health benefits of coffee and how to use it to your advantage were interesting, especially as it pertains to drinking coffee at the right time of day to give... Read More »

Why you need to know who’s who

By | September 30, 2014

The topic of my blog post applies to more than only public relations professionals. It applies to anyone in a profession that requires a person to be connected to the community and stay current on what’s going on, who’s doing and saying what, the political landscape and how certain projects... Read More »

Sending the wrong message when personal opinion gets in the way

By | July 31, 2014

While the national American Cancer Society has remained mum on an organizational opinion regarding the cold-water challenge, which has swept the nation in recent weeks, one local chapter leader decided to publicly question the viral awareness effort. This local leader said, “I will tell you, I have a few misgivings... Read More »

Your Statement Seriously Needs Some Seasoning

By | July 22, 2014

I am always interested in learning about the new words that have been officially added to the dictionary each year, although many times I’m left wondering how on earth they could have reached the conclusion to add such silly expressions. Additionally, every year us PR folk can expect to see... Read More »

Is it time for a website redo?

By | May 29, 2014

An organization’s website is oftentimes the first or second impression for a new customer, and if the site is outdated, dysfunctional or unorganized, it could be the No. 1 reason customers aren’t calling. The Obsidian team recently attended a PRSA Memphis luncheon where Amanda Mauk, digital marketing manager at Le... Read More »

Which Super Bowl ad was your favorite?

By | February 06, 2014

Whether you paid attention to the Super Bowl game or not, you’ve probably seen this year’s ads a time or two by now. Despite the outcome of Super Bowl XLVIII, this year’s ads made us laugh, tugged on our emotions, left us thinking “what did that even mean?” and prompted... Read More »

PR Disasters of 2013

By | January 21, 2014

As fast as PR disasters come and go and with the perpetuation of these “disasters” by social media, there’s no surprise we continue to see an increase from year to year. This year, we saw everything from “foot-in-mouth” fiascos to social media meltdowns. Here’s a recap of the worst!  Paula... Read More »

Apps for PR pros on the go

By | December 11, 2013

I’m sure we all have Facebook, Twitter, Instagram and all of our local media’s smartphone apps downloaded and saved to our home screens, but what apps are other PR pros using? I’ve been using a few different productivity and news apps for a while, but recently I’ve been scrolling through... Read More »