From The Rock

In urgent or important customer communication, brevity and clarity are essential.

By | May 01, 2020

If 2020 has taught us anything, it’s that when a crisis strikes, our natural inclination is to either say nothing or very little at all, usually out of fear, or to go overboard with lengthy pieces filled with fluff and feelings. But, when sending an urgent announcement or important information... Read More »

Three PR lessons from 2019 crises

By | January 22, 2020

Take a look through Obsidian’s blog in the crisis category, and you’ll find nearly 40 posts on how to plan for, manage and rectify crisis situations or issues. Crises are a part of life for PR firms so we’re never surprised when another strikes. Whether that’s three times in one... Read More »

Why clarity in customer communication is important for businesses

By | January 08, 2020

Have you ever been handed a set of forms to fill out only to be confused by what they are even asking for? Or, find conflicting or insufficient information in paperwork or online that only makes the whole process more complicated and drawn out? The lack of clarity in so... Read More »

Life’s better on the Bluff

By | May 29, 2019

Lauren Hannaford It took me 26 years to visit Graceland. I’ve only been to the Rendezvous three times. I had birthday parties at Fun Plex and remember when our baseball team was called the Memphis Chicks. And, I grew up taking field trips every fall to the Mid-South Fair at... Read More »

Am I a good manager? Advice for first-time leaders.

By | July 18, 2018

Managing a team, whether you are a seasoned professional or stepping into a leadership role for the first time, will without a doubt be challenging. Challenges come with the territory. Personalities, work styles, opinions and changing culture dynamics all contribute to the nuanced discipline of being a team manager. When... Read More »

“Above and beyond”

By | May 09, 2018

It’s a phrase every employee hears at some point in his or her career from leadership. “We expect you to go above and beyond” or “We need you to go above and beyond on this project!” That phrase can oftentimes be perceived as stay late, work harder, do more and... Read More »

Make your workday work for you: Tips for becoming a productivity pro

By | January 04, 2017

Who ever feels like you’ve done so much in a day, yet you’ve really accomplished very little? I’m raising my hand. The nature of business these days is such that professionals can spend the majority of the workday answering emails and on phone calls. That leaves very little time to... Read More »

Body Language: An Important Communication Skill and Tool

By | September 29, 2016

We’ve all heard the saying “actions speak louder than words.” This rings true because oftentimes, our body language is what people remember most. Good or bad, it can leave a lasting image in your mind that shapes what you think of someone, particularly in the business realm. Reading body language... Read More »

How hard are you failing? #FAIL

By | April 06, 2016

We all know that popular hashtag. Was it the mini-caramel apple bites or the complicated Cookie Monster cupcakes, a 10 p.m. toddler temper tantrum or your fifth straight failed media pitch? #FAILs are sometimes posted in good fun, but other times, they can weigh on you for weeks. This point... Read More »

Why PR is like the relationship between Downton Abbey’s Mr. Carson and Mrs. Hughes

By | March 09, 2016

Author’s note: Spoiler alert! Season six plot details are revealed in this blog. If you’re a Downtown Abbey devotee like me, you’re aware of the budding relationship between Mr. Carson and Mrs. Hughes over the last two seasons. Last season’s proposal by Mr. Carson to Mrs. Hughes was a dream... Read More »