From The Rock

Must-have tech tools for marketers – daily grind edition

By | September 03, 2021

In my last two posts (here and here), we talked about tech tools that can improve your need for basic graphic design or your inter- and intra-office communications. But sometimes, technology just makes things easier for you. And when we’re all always busy, saving a little time here and there... Read More »

Must-have tech tools for marketers – communication edition

By | September 03, 2021

Technology has taken over the world (mostly). That’s abundantly clear in marketing, where the way we communicate was unfathomable a generation ago. If you’re working in this industry, there are some key tech tools you need to know about. In my last post, we talked about those that make basic... Read More »

Must-have tech tools for marketers – design edition

By | September 03, 2021

Bill Gates once said: “The advance of technology is based on making it fit in so that you don’t really even notice it, so it’s part of everyday life.” How right he was! No offense to my college or instructors, but the only thing I learned in school that I... Read More »

How do you create great content? Let your customers decide.

By | June 25, 2021

How do you decide what to share in your email marketing or social media?  If you’re like the average person, you see more emails, text messages, social posts and ads than you know what to do with. You probably rarely make the effort to unsubscribe or unfollow, but you also... Read More »

LinkedIn isn’t just “business Facebook”

By | March 31, 2021

Poor LinkedIn. It’s just for when you need a job, right? No? Oh, well maybe some people use it like “Facebook for business professionals.” You know, you’re on Facebook at home but on LinkedIn at the office. Wrong again?  I felt sorry for LinkedIn for a while. It seemed like... Read More »

How 2020 was the best year ever (sort of)

By | December 30, 2020

2020: the worst year ever (according to everyone). I was one of those people. But was it the worst year ever? If we rewrite the headline, maybe 2020 was a pretty good year. If nothing else, 2020 has been a lesson in perspective. And in PR, we always like to... Read More »

RIP mass marketing. Targeting is the name of the game.

By | September 23, 2020

If you’ve ever seen an old print advertisement, you may have rolled your eyes. There are ads with so many words. Some have messages we now know are crazy. Plenty of them are shocking or offensive (so I won’t link them here!). But at the time, those companies and their... Read More »

Brands doing it right in times of crisis

By | April 13, 2020

I’m 33 years old. I guess you’d call me an “old millennial.” And as we deal with the COVID-19 pandemic, it makes me realize I’ve already seen quite a few large-scale crises by now. I was a freshman in high school on Sept. 11, 2001. I was a freshman in... Read More »

Sharing the wealth: when working from home isn’t new

By | March 30, 2020

In 2013, shortly after my husband and I got married, we moved from Tennessee to Louisiana so he could pursue a new job opportunity. I vividly remember calling my boss to resign, and she said “You’ll have your phone and the internet, right? Would you want to work remotely?” It... Read More »

The baby in the king cake: finding your unique proposition

By | February 19, 2020

A few weeks ago, my husband, our two daughters and I cut into a king cake. We found a pink baby and learned — (not really a) SURPRISE! — we’re having a third baby girl. Learning our new baby’s gender with a king cake during the Mardi Gras season was... Read More »