From The Rock

Think you don’t need PR or advertising? Think again.

By | June 13, 2019

Earlier this week, I went to a lunch event with a group of young professionals. As part of the event, we heard from a business owner who took a leap of faith to start his business almost 30 years ago. He talked to us about the risks, the benefits and... Read More »

Three things to consider before merging

By | June 05, 2019

Teamwork. Collaboration. Stronger together. Join forces. Streamline. Efficiency. These words might sound great, but if you’re using them to describe a merger or acquisition, they may sound like “corporate speak” to anyone who isn’t on the inside. No one wants their promising merger to flop because of poor public reception,... Read More »

Three easy ways to boost employee morale

By | June 27, 2018

It’s a candidate’s market out there. This year, statistics show that 42 percent of employers worry they won’t be able to find the talent they need, and 86 percent of the most qualified candidates for a given job are already employed and not actively seeking a new position. So how... Read More »

Learning to live as a Type A person in a chaotic life

By | May 23, 2018

Earlier this week, I lost it. I was in my millionth war with my 2-year-old about getting ready in the morning. It goes something like this. Me: “Let’s get dressed.” Her: “I want to wear the bumblebee. NO. I don’t want the bumblebee. I want the star dress.” Me: “The... Read More »

It’s worth a little operational discomfort

By | March 21, 2018

When people ask about my daughter, I tell them she’s a hot mess. She’s only 2, but a few weeks ago in church, she clapped after a baptism and said “YAY! WE’RE DONE!” She used her outside voice to ask where Nonna and Aunt Bekah were. (They live out of... Read More »

Frightening PR: Managing scary personalities

By | October 25, 2017

Picture this. You’ve just landed a coveted media placement for a client. When you tell them about it, you’re told it’s all wrong. In another scenario, you give strategic counsel to an executive regarding a concerning situation. It seems like you’re on the same page, but the results are disastrous... Read More »

Opportunities to support victims of Hurricane Harvey

By | September 01, 2017

As Obsidian’s only full-time telecommuter, Hurricane Harvey has hit a little closer to home for me. I live in Lake Charles, Louisiana, which took the “third hit” of the storm that just won’t go away. My house has been spared, as have my family’s homes here. Some of our neighbors... Read More »

5 Ways to Shake Up Your Marketing Approach

By | July 01, 2016

When we were growing up, my parents made sure we ate dinner together as a family at least a few nights a week. It never failed that my sister filled her plate with bread or macaroni and cheese. At some point she developed a rationale. She said the “bread compartment”... Read More »

How to Choose (or Be) a Good Spokesperson

By | April 01, 2016

From political races to crisis situations to paid endorsements, choosing (or being) a spokesperson is a tough job. Some people, like company presidents or CEOs, expect to serve as spokespeople. Others are thrust into it unexpectedly. But even for those who expect to be spokespeople, what if the situation to... Read More »

6 Tips for Handling a PR Crisis

By | March 30, 2016

When I was in college, I lived with my sister in an off-campus apartment with reserved parking for each unit. While there were plenty of visitor spaces, our neighbor’s boyfriend always parked in our spots despite us asking him to move at least once per week. One time while I... Read More »