From The Rock

Gift901: OPR’s Memphis holiday gift guide

By | November 28, 2018

If you’ve made your list, checked it twice and realized you still have a bit more shopping to do before Dec. 25, we’ve got your back! Memphis is full of talented entrepreneurs that make shopping local as easy as (pumpkin) pie, so share a piece of the 901 this holiday... Read More »

Social media changes and how your business should keep up

By | September 19, 2018

Change when it comes to social media is a never-ending cycle. Platforms are constantly updating their features to keep up with consumer wants, needs and habits. And in turn, businesses must constantly change their social media strategies to keep up with the new social norm and stand out among the... Read More »

Understanding influencer marketing

By | August 08, 2018

Undoubtedly, one of the top social media trends of 2018 has been the rise of influencer marketing. Why? Because it works. Why does it work? Because consumers are attracted to and connect with authentic, genuine and personal content. Think about it. Are you more likely to purchase a pair of... Read More »

Making your social media efforts measurable

By | March 28, 2018

For brands, social media is not free. That might be hard to hear, but it’s true! The platform is free and you may organically grow your audience, but ensuring your audience sees your content is another story. So, if you’re allocating a portion of your marketing budget to social media,... Read More »

4 tips for developing professionally in your 20s

By | January 25, 2017

As a recent graduate from The University of Tennessee, I feel like it was just yesterday I was living the carefree college life. I didn’t have much of a transition from student to employee because I started working three days after graduation. Therefore, I quickly learned that life as an... Read More »

THINK before you post

By | October 03, 2016

At this point in the game, not having an active social media presence for your business is like having a pen but no paper to write on. We live in such a fast-paced, digital environment that social media outlets are essential when it comes to communicating with your audience. It’s... Read More »