From The Rock

The little things make a big difference

By | April 04, 2013

Right now, I’m battling a springtime cold. So is our Dallas account manager, Kristen. It’s also a busy month for all of our clients, so we’re rockin’ and rollin’ in our office this week – ain’t nobody got time for a cold! 😉 Now, don’t judge, but we had a... Read More »

Breaking bad… News, that is.

By | March 07, 2013

The other day, an interesting email came across my inbox. For privacy purposes, I’ve removed names: Subject: [Name of Person] Resignation To Whom It May Concern: [Name], our COO, has resigned.  Please erase her contact information. We will let you know when we have found a replacement COO. Sincerely, [Name],... Read More »

How are people getting your news?

By | January 29, 2013

In the not-too-forgotten “old days,” people got their news from two places: the local newspaper and TV’s nightly newscasts. Now, we have so many places to look for news! Newspapers, magazines, TV, blogs – it’s almost information overload. Well, actually, according to some studies, we seem to be becoming a... Read More »

Happy New Year! Now what?

By | January 02, 2013

Happy New Year! It’s 2013, and I’m sure we all have our New Year’s resolutions in hand and are making great progress. But does your business have its New Year’s resolutions nailed down? If not, I have a few to get you started – PR resolutions for 2013. Be active... Read More »

One is the loneliest number…or is it?

By | December 03, 2012

In public relations, there are many approaches to building a client base. Some firms choose to focus their efforts on one niche – hospitality, city branding, retail, technology, etc. And they are very good at what they do. Others, like Obsidian, take a different approach by only working with one... Read More »

It’s been a little spooky around here!

By | October 31, 2012

Greetings and Happy Halloween! If you’ve been following us via Facebook or Twitter lately, you’ve seen that some serious specter shenanigans have been brewing over here the last few weeks. Our Obsidian ghosts have been busy providing some afterlife advice. Here’s a recap of the messages they’ve left on our... Read More »

A lot can be learned from a mistake

By | October 08, 2012

During one of my recent training runs for the Dallas Half Marathon, I accidentally ran 10 miles. How, you may ask, can one accidentally run 10 miles? Well, folks, it happens if you encounter the sign “Trail closed ahead,” and you don’t check the handy-dandy GPS to determine a similar... Read More »

Getting to know the final two…

By | September 14, 2012


An animal advocate from Memphis and a Louisina-native who bleeds purple and gold, Katie Pemberton and Kelli Eason are our final “getting to know Obsidian” entries. Both are equally as passionate about PR as they are about their personal loves for animals and football. Katie Pemberton Birthday: 9/8/81 Hometown: Millington,... Read More »

Getting to know our main man — Thomas!

By | September 13, 2012


The only man among the women of Obsidian, Thomas Whitehead is an integral part of our team, offering valuable insight for our clients and the firm as a whole. He leverages his interests for the good, and you should take time to get to know him! Thomas Whitehead Birthday: June... Read More »

Get to know our Texas gals!

By | September 12, 2012


Part of Obsidian’s new Dallas operation, Crissy Lintner and Kerri Guyton headed to the great state of Texas to launch the new office earlier this year. Get to know them now! Kerri Guyton Birthday: Oct. 20 Hometown: I don’t really have a hometown. I was born in San Antonio, Texas,... Read More »