From The Rock

Should I Post Reels?

By | March 17, 2021

With the explosive popularity of TikTok in the past couple of years, particularly among Gen Zers and millennials, it is no surprise that Instagram jumped on the short-video content bandwagon. While many content creators have used TikTok for comedy, music, political activism and simply fun, many brands like Chipotle and... Read More »

Where to get outdoors this spring in Memphis

By | February 24, 2021

Winter 2021 has been one of the coldest on record for Memphis. There’s no doubt most of us are counting the days for the temperature to rise and the days to get longer. When it’s time to break out of hibernation, make sure to add these outdoor destinations to your... Read More »

3 Reasons Why Gretchen Wieners would make a great PR professional

By | October 03, 2020

For anyone who’s known me for more than a day, you are probably aware that “Mean Girls” sits in the top five of my favorite movies of all time. (If you’re curious, “Clueless” reigns at No. 1 always and forever.) So there’s no question that I celebrate “Mean Girls Day”... Read More »

How to avoid that summer slump at work

By | May 27, 2020

Memorial Day Weekend has passed, and you know what that means — school’s out for summer! Unfortunately, that doesn’t apply to working adults, but it’s easy to feel the urge to kick back like students during the summer months. For me, all I want to do between June and September... Read More »

Connecting with patrons when the curtain is down

By | April 13, 2020

The outbreak of COVID-19 has touched every business in one way or another, and performing arts organizations are no exception. The pandemic forced season programming to come to an abrupt halt in an effort to prevent large crowds from congregating and risking people’s health. Several organizations were financially hit as... Read More »

How to maintain relevance throughout your entire performance season

By | March 04, 2020

For public relations professionals, campaigns for product launches typically have a similar routine leading up to their release date. We work to build consumer excitement with a goal of achieving impressive sales at the launch, but afterward, we quickly wrap up and move on to another campaign. Season-long campaigns, whether... Read More »

3 reasons why your PR team should know your company plans

By | November 20, 2019

Businesses and organizations continually go through changes, sometimes minor and other times major. Some business leaders believe the minor changes are not noteworthy, and as a result, keep such details to themselves. Changes like a business’s facility renovations, personnel updates or budget cuts are often kept quiet if management doesn’t... Read More »

PR Takeaways from Lizzo’s “Truth Hurts”

By | August 21, 2019

Unless you’ve been living under a rock, Lizzo has graced our radio waves with unapologetic honesty and a refreshing dose of confidence. While most of her songs are about relationships, and sometimes the end of them, her lessons on the world of love have several parallels with the world of... Read More »

5 training sessions a PR firm can provide for your organization

By | March 13, 2019

Hiring a public relations firms can lead to a number of successes for your business, such as public awareness, reputation enhancement and relationship building with target audiences. While a PR team executes most of the work behind the scenes, there is an army of people within an organization who also... Read More »

The parallels of managing a fantasy football team and working at a PR agency

By | August 22, 2018

School’s back in session and autumn is around the corner, which means only one thing ー football season! As someone who didn’t go to a university with Division I sports, the NFL has become my preferred fall pastime over college football. And with that came my gambling addiction with weekly... Read More »