From The Rock

Stakeholders: How to involve them in communication efforts

By | August 12, 2021

Let’s be honest – stakeholders don’t always understand the reasoning behind communication efforts, and that’s OK. But it’s our job as PR practitioners to ensure they know the who, what, when, where and why of our strategies so that everyone is on the same page when it comes to planning... Read More »

Why is a hefty arsenal of audiovisual content in a pandemic important?

By | May 06, 2021

COVID-19 taught us many public relations lessons – the importance of well-established internal communication channels, the need for a crisis management plan and the importance of having a PR team by your side. But it’s also taught to capture our own audiovisual content, and a lot of it, for those... Read More »

Some French phrases for your repertoire this National French Language Day

By | March 19, 2021

As one of Obsidian’s language lovers, I enjoy diving into the linguistics and differences in communication that arise when learning another language. It’s fun to find those quirky phrases that just don’t directly translate to English and keep them tucked away for future use! To celebrate French Language Day, here... Read More »

Timelines: Who needs what when, again?

By | February 03, 2021

When it comes to revving up public relations efforts prioritization is key. It’s not only about chronologically organizing your tactical execution, but also getting your ducks in a row so messages hit the right people at the right time.  Some clients feel the need to immediately make every announcement a... Read More »

International PR experience – is it worth it?

By | October 14, 2020

In 2018, I interned at a social media and marketing agency in Shanghai. Many people (including my worried parents) questioned my reasoning for interning in a country so foreign to me, and I can now say that interning in one of the largest cities in the world was one of... Read More »

Building a visual identity – capturing stellar photos

By | July 29, 2020

In public relations, we often talk about crafting language or materials that tell a brand story. We associate certain words, phrases and concepts with the essence of a company, and we use these words throughout our materials to reinforce key messages for our constituents. As PR professionals in a world... Read More »

The lessons I’ve learned on acclimating to the PR industry!

By | June 10, 2020

Transitioning from a college student to an intern to an account assistant has made it apparent just how much there is to learn upon graduation and how imperative it is that you commit to lifelong learning in the public relations industry. The great thing about starting as an intern at... Read More »

New hobbies we’ve discovered while quarantining

By | April 05, 2020

As we’ve now been working from home for almost a month, the Obsidianites have had plenty of time to learn more about ourselves – including our new (or forgotten) hobbies! With time on our side, we’ve listed out a few of our favorite things to do below. We hope some... Read More »

Tools to help you navigate a two-week shelter in place

By | March 30, 2020

We know that staying indoors, especially with children, can be challenging for parents as they work from home for an extended period of time. Even without children in the house, adjusting to a virtual work environment can make connecting with co-workers and your work much more challenging. Below, we’ve included... Read More »

How does being bilingual benefit PR professionals? 

By | October 16, 2019

The public relations industry is vast – every business in every country needs public relations. With the lines of business blurring across international boundaries, how do we support clients in their effort to gain the attention and support of audiences abroad? Simple – use their language! I can’t think of an... Read More »