From The Rock

Why PR often gets overlooked and why it shouldn’t

By | June 03, 2020

Public relations can easily go unnoticed, passed over for its more popular (and visible) counterparts like marketing and advertising. Even companies that do recognize the benefits of PR enough to engage a firm sometimes find that leadership tries to put PR on the chopping block when it comes to budget... Read More »

Rethinking content plans

By | April 27, 2020

A true marker of good content management is flexibility. As comforting as having a plan can be, content sometimes needs to be adjusted ‒ especially in a crisis.  The benefit of digital communication is that you can make changes pretty easily. However, hitting the backspace key is a lot easier... Read More »

Tempering your response

By | April 22, 2020

Yes, your response in a crisis is important, but it’s not just about what you say. It’s about how balanced your response is. How you cushion your words – your inflection, your vehicle of delivery, your expressions – tells an equally important story. It’s crucial to know how to temper... Read More »