From The Rock

Media mishaps: When OPR’s media training could have come in handy

By | August 03, 2021

At Obsidian, one of the services we offer our clients is media training. We work with clients on all aspects of communicating with the media, from tips for being on camera – such as avoiding fidgeting or fixing your hair – to ensuring they hit all of the major points... Read More »

Keep it real: How to make your brand’s social media feel authentic

By | March 03, 2021

If you manage a company or brand’s social media account, striking the balance between professionalism and sincerity can be difficult. When in doubt, some folks ask themselves W.W.A.P.A.D. – what would a personal account do? But they’re not fooling anyone by acting as if a corporate account is no different... Read More »

But do they care? Lessons on what sort of content wins on social, in emails and with media.

By | December 02, 2020

How do you get people to care? Great question, we’ll let you know when we’ve figured out the meaning of life and the reason we’re all here. But in the meantime, we do have some pretty good guesses as to how to get people to care about the content you’re... Read More »

Why PR often gets overlooked and why it shouldn’t

By | June 03, 2020

Public relations can easily go unnoticed, passed over for its more popular (and visible) counterparts like marketing and advertising. Even companies that do recognize the benefits of PR enough to engage a firm sometimes find that leadership tries to put PR on the chopping block when it comes to budget... Read More »

Rethinking content plans

By | April 27, 2020

A true marker of good content management is flexibility. As comforting as having a plan can be, content sometimes needs to be adjusted ‒ especially in a crisis.  The benefit of digital communication is that you can make changes pretty easily. However, hitting the backspace key is a lot easier... Read More »

Tempering your response

By | April 22, 2020

Yes, your response in a crisis is important, but it’s not just about what you say. It’s about how balanced your response is. How you cushion your words – your inflection, your vehicle of delivery, your expressions – tells an equally important story. It’s crucial to know how to temper... Read More »

The good, the bad and the influencer

By | February 12, 2020

Influencers are the modern-day reality TV stars – they’re elusive, intimidating and suddenly making a huge splash while garnering a lot of attention. They started out as people with expertise on a specific topic with a trusted audience (think contractors with home renovation tips) but grew into internet mini-celebrities. And... Read More »

Capturing the holiday magic on social media: authentic or cringeworthy?

By | December 18, 2019

What would the holidays be without brands capitalizing on/exploiting seasonal cheer? I don’t remember a world without red and green Hershey’s Kisses wrappers or a December commercial without faint sleigh bells in the distance. Honestly, for some people, over-the-top holiday spirit is half the fun – I mean, how else... Read More »

5 things I learned during my MBA program

By | April 03, 2019

I expected to learn a lot from my Master of Business Administration program at Mississippi State, and I did. However, something I didn’t see coming was how much I would develop as a professional during my time in the program. Nothing prepared me more to hold a full-time job and... Read More »