From The Rock

Not Exactly What the Doctor Ordered…

By | March 23, 2016

If you remember nothing else from what you are about to read, remember this: patients are customers. With that said, communication professionals who work with or for health care organizations must address them as such through messaging. Blame it on the cost of health care, government policies or easy access... Read More »

Top 10 Secret Facts about Obsidianites

By | February 22, 2016

When you work with a group of people for a while, you get to know them pretty well. You hear about their spouses or significant others, children, pets, relatives and friends, but what about the personal quirky facts? How long does it take for those to surface? I think those... Read More »

Being New Looks Good on You

By | January 07, 2016

Being the new guy or girl around the office is always intimidating, but if you focus on learning quickly, you can shake off that newbie dust in no time. I learned this the hard way, keeping mostly quiet and observing at my first job. When I had the opportunity to... Read More »

Brain Food: Snacks to Get Through the Workday

By | October 30, 2015

I try to pack my lunch as much as possible because not only does it help my wallet, but many times it’s healthier than eating out or buying lunch. While I’m good about bringing lunch, I usually get a mid-afternoon craving that I didn’t anticipate. I’m writing this blog as... Read More »

Let’s play 20 questions

By | September 14, 2015

It’s cliché, but it’s true: the beginning of new client relationship is a crucial time period. For PR professionals, it’s a time when we work fast and furiously to absorb as much information as possible while simultaneously creating a written plan for success. (And, yes, that should be a written... Read More »

It’s tradeshow season, kid!

By | July 21, 2015


Hopefully, you caught the “Wedding Crashers” reference there.  Our firm helps many of our clients plan for tradeshows every year. If your organization is exhibiting at any tradeshows this year, don’t forget what a great opportunity these events can be for media coverage. To make sure you are getting the... Read More »

Death By Meetings

By | June 24, 2015

Yes. It’s a real thing. Meetings can kill… your productivity, that is. Meetings can be absolutely necessary. I’m willing to be optimistic and say that almost all meetings are scheduled with the best intentions. BUT, somewhere between the beginning of a meeting and adjourning one, an abyss can form where... Read More »

Two Referral Sources Skewing Millions of Google Analytics Reports

By | May 21, 2015

Ghost referrals, referral spam and spam bots are Google Analytics headaches. Chances are that if you manage Google Analytics for a website, you’ll see what I mean when you go to the Referrals page and sort by source. These fake referrals have become exponentially more troublesome on Google Analytics over... Read More »

Does Your Brand Need A Blog?

By | March 05, 2015

Not every brand needs a blog, but if you have the time and resources to maintain one, you should consider starting one today. Blogs are a prime example of content marketing that most any business can leverage. Content marketing is the abstract term for strategically delivering valuable, relevant, useful and... Read More »

#NoFilter: Leveraging Instagram to Increase Brand Recognition

By | January 08, 2015

With more than 200 million monthly active users and 55 million photos shared daily, Instagram has become one of the most popular social media apps today. Capitalizing on the popular trend of sharing visuals through social media, the completely photo/video based app has made the average smartphone user a skilled... Read More »