From The Rock

Do’s and don’ts for social media this holiday season

By | December 01, 2016

The holiday season is a busy time for businesses, so efforts like posting on social media sometimes fall to the backburner. But, you can leverage social media to boost customer relations and sales this holiday season if you navigate the social networks with care. Here are some do’s and don’ts... Read More »

THINK before you post

By | October 03, 2016

At this point in the game, not having an active social media presence for your business is like having a pen but no paper to write on. We live in such a fast-paced, digital environment that social media outlets are essential when it comes to communicating with your audience. It’s... Read More »

Snapchat – Get with it!

By | August 30, 2016

I’ll be the first to admit that I’m a technology-addicted, stereotypical millennial. The first thing I do when I wake up is reach under my pillow and grab my iPhone. My eyes squint as the screen illuminates, and muscle memory leads my fingers to my first source of infotainment for... Read More »

5 Tactics for Improving LinkedIn Business Profiles

By | August 03, 2016

When growing your brand, it’s important to have a strong online presence. Social media tends to get pushed to the back burner behind more important things like budgets, meetings, planning, etc. However, your company’s social presence is important, too! To establish your business as the go-to in your field, it... Read More »

The Power of Video for Your Brand

By | June 01, 2016

Let’s face it; we’re constantly consuming content these days. In fact, many times we don’t even realize it. You’re doing it right now!! And if you’ve watched any of those one-minute cooking videos on Facebook, you know exactly what I’m talking about. So, why is it important for YOUR brand? Let me first... Read More »

5 Tips on Learning the Basics of Photoshop

By | November 18, 2015

Nearly every article explaining how to use social media for your business mentions the importance of using graphics. There are still are a few debates on what your images should look like – from text to angle to color scheme – but the verdict has been decided on whether or... Read More »

Insider Tip: Holidays and Social Media

By | October 27, 2015

Social media is a beast that PR professionals try to tame on a daily basis. While scheduling tools such as HootSuite and Sprout Social have made posting to social media much easier, creating relevant content is a fun and time-consuming task. Throughout my time with Obsidian, I have worked on... Read More »

Timing is Everything – The best and worst times to post on social media

By | October 20, 2015

There is no doubt that consumers are more active on social media than ever before. According to the Pew Research Center, nearly 75 percent of Internet users participate on social platforms. Although the traffic is skyrocketing on websites such as Twitter, Facebook, LinkedIn and Instagram, knowing what time is the... Read More »

PR Ethics in the Social Media Era: 3 Tips to Remember

By | July 17, 2015

got-ethics

Brian Williams “misremembered” being a passenger on a military helicopter that was shot down 12 years ago. Justine Sacco, a PR practitioner, sent a tweet on her way to South Africa that started as a joke and turned into the end of her career as she knew it. Although you... Read More »

5 Reasons to Make Videos Your New Facebook Norm

By | July 06, 2015

lights-camera-action

If you manage Facebook for a business, I suggest you jump on the video bandwagon and add “lights, camera, ACTION!” to your vocabulary. The latest news in the highly competitive world of social media platform popularity is that Facebook recently changed their algorithms (shocking news, right?) to make video marketing... Read More »