From The Rock

7 steps for ribbon-cutting event success

By | September 10, 2015

I’ve had the pleasure of working with many businesses to plan and execute their grand openings. There are many facets of PR strategy when it comes to opening a business, but my favorite is the official grand opening ribbon-cutting ceremony. This is one of the most important and memorable days... Read More »

5 Reasons to Make Videos Your New Facebook Norm

By | July 06, 2015

lights-camera-action

If you manage Facebook for a business, I suggest you jump on the video bandwagon and add “lights, camera, ACTION!” to your vocabulary. The latest news in the highly competitive world of social media platform popularity is that Facebook recently changed their algorithms (shocking news, right?) to make video marketing... Read More »

Writing Advice: 5 Ways to Increase Readability and Efficiency of Your Writing

By | April 14, 2015

writing-advice

On average, I spend about 70 percent of my workday writing. This makes efficiency very important if I want to be productive. Whether it’s an email, press release, social media or website copy, to name a few, it’s important to write clearly in order to hold the attention of your... Read More »

Pitch Perfect

By | January 15, 2015

pitch-perfect

If you were hoping this was going to be a post about the recent announcement of Pitch Perfect 2 opening in May 2015, I am sorry to disappoint you. As one of my favorite comedies, I would like nothing better than to list my top five movie quotes complete with... Read More »

How Much Do You Really Know About Your Phone?

By | December 09, 2014

Think you’re a tech-savvy individual? Me, too. Be ready to have your mind blown. I have always been one to keep up with the latest technology from devices to operating systems to appliances. Even if I don’t own the latest and greatest, I do my best to stay in the... Read More »

Punctuation Marks Exposed

By | October 02, 2014

From commas to question marks and lesser-used punctuation such as brackets and colons, TheVisualCommunicationGuy.com has put together an infographic that ranks punctuation marks based on how hard or easy they are to learn to use. As a public relations professional, I am constantly thinking about grammar and punctuation in my everyday... Read More »

Newsletter News

By | August 07, 2014

How many newsletters do you view daily? Being in the public relations industry, I sign up for every newsletter I can, so my inbox is full of them. Most of the time, I just skim through, but there are a handful I read every day. An online newsletter can be... Read More »

Pinterest – a secret shame or helpful promotional tool?

By | May 22, 2014

I am a frequent user of the social media platform Pinterest. If you are not familiar with this platform, Pinterest is a tool for collecting and organizing things you love. For more information, click here. This platform can be utilized in many ways for personal or business use. As a... Read More »

Navigating through the AP Stylebook

By | March 27, 2014

stylebook

The Associated Press Stylebook is the bible of rules for writing news. My sophomore year of college, I took an entire classes dedicated to learning the ins and outs of this book. Back then, I had no idea how useful this training would be. Even though I have memorized many... Read More »

How to Win Angry Birds

By | January 31, 2014

Yes, I am referring to the adolescent video game, Angry Birds,which is a popular item in the iTunes app store. The skills needed to defeat the game are similar to the skills you need to avoid becoming an “angry bird” when dealing with frustrating situations. For those unfamiliar with the... Read More »