From The Rock

Do’s and don’ts for social media this holiday season

By | December 01, 2016

The holiday season is a busy time for businesses, so efforts like posting on social media sometimes fall to the backburner. But, you can leverage social media to boost customer relations and sales this holiday season if you navigate the social networks with care. Here are some do’s and don’ts... Read More »

Meet our new Obsidianite, Taylor McCormick!

By | August 01, 2016

We’ve got a new member on our full-time team at Obsidian PR! Taylor McCormick joined our team as an account assistant at the firm this spring after moving to Memphis from Nashville, Tennessee. So, let’s get to know her a little better! Memphis is quite a bit different than the... Read More »

9 Vital Facts About Viral Content [Best Practices for PR Pros]

By | March 16, 2016

It is no secret that digital content has gone from the new kid on the block to everyone’s BFF. The kings and queens of this digital age are the lucky individuals and companies who have produced content that has gone viral. Having the world at your fingertips can benefit everyone... Read More »

You, too, are a foreigner – to a foreigner

By | November 04, 2015

Quick question: what is [insert whatever country, city or state you are from] like? That, my dear reader, is the most asked question I’m sure everybody gets if they look, sound or even smell different than the others around them (minus the typical surface question of “how are you doing?”).... Read More »

‘One size’ doesn’t always fit when it comes to social media

By | June 04, 2015

social-icons

At some point or another, almost every company wonders whether they should jump on the social media bandwagon. The answer is that you absolutely need to, but in our current digital age, the many forms of social media can be overwhelming. If you don’t have a strategy, social media efforts... Read More »

Power of the Pen

By | February 11, 2015

Power of the Pen What can you do to distinguish yourself, to set yourself apart? What is your goal, how badly do you want it and what will it take to get there? These are questions that driven individuals ponder on some level all the time but should also have... Read More »

My first year in public relations…

By | December 25, 2014

As I wrap up my first year as a public relations professional, I feel confident (and very lucky) that I found a job I truly enjoy so early in my career. Time seems to move faster every year now. So, I thought it would be useful to share some important... Read More »

Why you need to know who’s who

By | September 30, 2014

The topic of my blog post applies to more than only public relations professionals. It applies to anyone in a profession that requires a person to be connected to the community and stay current on what’s going on, who’s doing and saying what, the political landscape and how certain projects... Read More »

Native advertising: You’re doing it right?

By | September 16, 2014

Last week, I gave my first thoughts on native advertising. I left off stating that while earned media coverage is the preferred method of exposure, I would recommend an online advertorial opportunity to my clients if the budget existed and only if we can ensure the content is valuable. I wanted to... Read More »

What’s so wrong with ‘native advertising’?

By | September 11, 2014

BuzzFeed. I love it. If I had to name three of the biggest time sucks for me during downtime, it’s Facebook, Etsy and BuzzFeed. I can get sucked into all the memes and lists – more often than not, I’m only reading the ones that make me laugh until I’m... Read More »