From The Rock

Frightening PR: Managing scary personalities

By | October 25, 2017

Picture this. You’ve just landed a coveted media placement for a client. When you tell them about it, you’re told it’s all wrong. In another scenario, you give strategic counsel to an executive regarding a concerning situation. It seems like you’re on the same page, but the results are disastrous... Read More »

OPR spotlight: Kelli Brignac

By | October 16, 2017

Six years ago our team welcomed Kelli Brignac to Obsidian, and we haven’t looked back since. Kelli is Obsidian’s only telecommuting employee, but you’d never know she was away because of her stellar work ethic and communication skills. Kelli is a model executive, and we’re proud to have her on... Read More »

Frightening PR: Fears of a new PR professional and how to overcome them

By | October 09, 2017

Fresh out of college, degree in hand, and you’ve landed your first PR job! In my case, I have internship experiences under my belt, so I knew a thing or two about working in an agency before I graduated. But, what happens when the only thing that you know is... Read More »

Promote U: Creating a content plan

By | September 20, 2017

Welcome to the first post in a series from Obsidian’s Promote University – or “Promote U” – the ins and outs of promoting yourself, your product or your business through creative, original content. This post focuses on creating a content plan, which may seem like a daunting task, but it’s... Read More »

OPR spotlight: Murray Lace

By | September 19, 2017

Account specialist and all-around rock star, Murray Lace is an integral member of our team at Obsidian. Recently, Murray celebrated her two-year anniversary with Obsidian, and we are grateful for her thoughtful insight and spot-on tactical execution. To celebrate Murray’s tenure with Obsidian, we asked her some questions about her... Read More »

Meet our new Obsidianite, Taylor McCormick!

By | August 01, 2016

We’ve got a new member on our full-time team at Obsidian PR! Taylor McCormick joined our team as an account assistant at the firm this spring after moving to Memphis from Nashville, Tennessee. So, let’s get to know her a little better! Memphis is quite a bit different than the... Read More »

Smellevision: PR of The Future

By | January 21, 2016

In my first session of the 2015 PRSA ICON, entitled “Multi- Sensory Magic,” Mike McDougall addressed how scent, taste and touch will redefine immersive public relations. He laid the framework by sharing a few stats.   Now most of us, especially professional communicators such as myself, would like to think... Read More »

Being politically correct in the workplace

By | September 18, 2015

Merriam-Webster defines ­being politically correct as “agreeing with the idea that people should be careful to not use language or behave in a way that could offend a particular group of people.” But political correctness means more than just watching what you say and do. In an article by Kate... Read More »

Do what makes you happy – Fun things to do in Memphis this fall

By | September 17, 2015

I’ve adopted a motto – “do what makes you happy.” This revelation came to me one day after popping the top on a Sweet Leaf Peach Iced Tea, which includes a quirky or inspirational message under each bottle cap. I’ve kept this bottle cap and frequently flip it between my... Read More »

Let’s play 20 questions

By | September 14, 2015

It’s cliché, but it’s true: the beginning of new client relationship is a crucial time period. For PR professionals, it’s a time when we work fast and furiously to absorb as much information as possible while simultaneously creating a written plan for success. (And, yes, that should be a written... Read More »