From The Rock

Meet our new Obsidianite, Taylor McCormick!

By | August 01, 2016

We’ve got a new member on our full-time team at Obsidian PR! Taylor McCormick joined our team as an account assistant at the firm this spring after moving to Memphis from Nashville, Tennessee. So, let’s get to know her a little better! Memphis is quite a bit different than the... Read More »

Smellevision: PR of The Future

By | January 21, 2016

In my first session of the 2015 PRSA ICON, entitled “Multi- Sensory Magic,” Mike McDougall addressed how scent, taste and touch will redefine immersive public relations. He laid the framework by sharing a few stats.   Now most of us, especially professional communicators such as myself, would like to think... Read More »

Being politically correct in the workplace

By | September 18, 2015

Merriam-Webster defines ­being politically correct as “agreeing with the idea that people should be careful to not use language or behave in a way that could offend a particular group of people.” But political correctness means more than just watching what you say and do. In an article by Kate... Read More »

Do what makes you happy – Fun things to do in Memphis this fall

By | September 17, 2015

I’ve adopted a motto – “do what makes you happy.” This revelation came to me one day after popping the top on a Sweet Leaf Peach Iced Tea, which includes a quirky or inspirational message under each bottle cap. I’ve kept this bottle cap and frequently flip it between my... Read More »

Let’s play 20 questions

By | September 14, 2015

It’s cliché, but it’s true: the beginning of new client relationship is a crucial time period. For PR professionals, it’s a time when we work fast and furiously to absorb as much information as possible while simultaneously creating a written plan for success. (And, yes, that should be a written... Read More »

7 steps for ribbon-cutting event success

By | September 10, 2015

I’ve had the pleasure of working with many businesses to plan and execute their grand openings. There are many facets of PR strategy when it comes to opening a business, but my favorite is the official grand opening ribbon-cutting ceremony. This is one of the most important and memorable days... Read More »

Facebook isn’t for everyone

By | September 08, 2015

I have a confession. After work and on weekends, I avoid Facebook. It seems strange for someone who seems to live social media for several clients, but that’s actually the primary reason I avoid it. I’m on Facebook all day long. I’ve got 10 business pages to check on. So,... Read More »

5 ways to stand out as a PR intern

By | September 01, 2015

Intern: In·tern, noun. An advanced student or graduate usually in a professional field gaining supervised, practical experience. Fresh out of college, public relations degree under your belt, headed off to your dream j… internship? Today, it’s the norm in this industry to spend your first post-graduate year as an intern,... Read More »

Make the most of your sleep

By | August 14, 2015

It’s amazing to think that when we were children, most of us despised nap time because we’d rather be playing. Now, few things sound better than a good nap! Since graduating from college and starting work in the “real world,” I have come to truly appreciate the value of a... Read More »

The Most Important Thing to Remember in an Interview

By | August 13, 2015

We work every day to brainstorm, develop and pitch story ideas to media outlets for nearly all of our clients. It’s a valued PR tactic that benefits clients tremendously when executed properly. We also conduct media training for clients to prepare them for interviews when needed. One of the biggest... Read More »