There are many things that I love about our team at Obsidian. First of all, they are some of the smartest individuals I know. I’m highly confident in our ability to really rock it for all of our clients. Our team is also made up of some of…
My 13-year-old called me around 4 p.m. awhile back in absolute hysterics. She was crying so furiously that I couldn’t understand her. My heart sank, and the worst possible things were flooding my mind. After my brain started working again, I asked her to slow down (PLEASE!) and…
During some weeks, my colleagues and I may send out a dozen or more news releases for our clients to local media. There’s no doubt reporters in Memphis get hundreds or even thousands of emails, some relevant and some not. Part of our job is to help reporters…
In the past five to 10 years, blogs and blogging have become an important part of our online and news culture. Side note: If you haven’t heard of a blog or haven’t read one, then there must be limited access to the Internet in your area or you…
A while back, I was having a chat with a reporter buddy of mine, and he started a conversation about the public relations industry and PR professionals he works with on a regular basis. He said it is frustrating the number of times he receives pitches about stories…
If you’ve ever spent any significant amount of time around a PR person, journalist or anyone else who writes for the media, you may have heard of AP style. It stands for “Associated Press” style, and it’s meant to guide media writers through some of the more tricky…
Being in the high-speed world of public relations, the luxury of having time to search for the perfect book is rare. I am here to help! I ventured through the shelves at the Booksellers at Laurelwood and did some additional research by reading online reviews to discover my…
The debate continues on whether Marissa Mayer’s controversial photo in Vogue is or is not business faux pas. Here’s the response from Crissy Lintner, managing director for our Dallas division. Crissy’s Take: Does Marissa Mayer have a lot to prove? You bet she does. But what caused the…
Marissa Mayer made headlines last week when announcements came about her sexy Vogue photo spread and article. Across the PR industry, experts were weighing in, and at Obsidian, opinions vary. Today and tomorrow, we’ll share two opposing viewpoints from our firm. The first comes from Courtney Ellett, owner…
I learned of this new phenomenon the other day: Pinterest Stress. Yes, there is such a thing as Pinterest Stress. Think about your Pinterest feed. What do you like to pin? Birthday party ideas for your 2-year-old? Creative crafts to do with your kids? Family garden ideas? Ah-mazing…