From The Rock

Meet our new Obsidianite, Whitney Albert!

By | October 27, 2016

We’ve got a new member on our full-time team at Obsidian PR! Whitney Albert joined our team as an account manager at the firm this summer after moving to Memphis from Little Rock, Arkansas. So, let’s get to know her a little better! How did you get your start in... Read More »

New website design trends enhancing the user experience

By | October 03, 2016

The rise of mobile devices and new interfaces has brought about many changes to the way we experience and interact with websites. In particular, the use of responsive design rather than a simple mobile website has emerged as a preferred way to ensure a great user experience that is seamless... Read More »

THINK before you post

By | October 03, 2016

At this point in the game, not having an active social media presence for your business is like having a pen but no paper to write on. We live in such a fast-paced, digital environment that social media outlets are essential when it comes to communicating with your audience. It’s... Read More »

Meet our new Obsidianite, Taylor McCormick!

By | August 01, 2016

We’ve got a new member on our full-time team at Obsidian PR! Taylor McCormick joined our team as an account assistant at the firm this spring after moving to Memphis from Nashville, Tennessee. So, let’s get to know her a little better! Memphis is quite a bit different than the... Read More »

The List: Top 10 Reasons Obsidian Rocks

By | February 01, 2016

In honor of our 10th anniversary, we decided to share 10 reasons why Obsidian is one of the best places to work and among the best in the PR biz!

So, What Do You Do?

By | February 05, 2015

Family events. High school reunions. Catching up with college friends. These are times that, in the post-graduate world, give many people (some who you probably haven’t seen in a while) the opportunity to ask you lots of questions. About everything. You know what I’m talking about? I thought so. Now,... Read More »

Marathons are not for meetings

By | January 29, 2015

Recently, I traveled to Memphis to meet up with our Obsidian team and to see a few clients. But I made a huge mistake. Between traveling and scheduled meetings, I literally only had nine and a half hours of time in my week to actually get things done. Let’s just... Read More »

Social Media — PR Pros Should be Savvy, Not Sassy

By | January 27, 2015

It is a PR professional’s top priority to make sure that all information presented about, and by, a client is sending the right (and appropriate) message. In the age of social media, it is all too common for an individual or a brand to present messages that are not conducive... Read More »

The Five Pillars of Personal Branding

By | January 22, 2015

Bernard Kelvin Clive of The No Nonsense Guide to Personal Branding for Career Success once wrote that personal branding is the combination of skills and talents to create significance by forming “an impression, a perception and a reputation in the minds of others.” Many people live their entire lives never... Read More »

Public Relations is like…(Take 2)

By | January 20, 2015

Sometimes things just have to “click” with people before they can truly understand and then fully embrace that idea or take action because of it. As I reflect back on my academic career, I’m reminded of many instances where this proved true for me. For example, I’m close to pinpointing... Read More »