From The Rock

Beyond barbecue

By | December 01, 2017

How to break the mold when pitching your city’s unique assets to national outlets Nationally, Memphis is synonymous with dry-rubbed, slow-roasted barbecue. Don’t get me wrong, I love a good pulled pork plate, but I know that Memphis has amazing assets beyond the barbecue pit that deserve national attention. When... Read More »

Smellevision: PR of The Future

By | January 21, 2016

In my first session of the 2015 PRSA ICON, entitled “Multi- Sensory Magic,” Mike McDougall addressed how scent, taste and touch will redefine immersive public relations. He laid the framework by sharing a few stats.   Now most of us, especially professional communicators such as myself, would like to think... Read More »

Kelli’s Version of How to Win Friends and Influence People

By | January 14, 2016

Not long ago, I was in a security line at the airport. I was about seven months pregnant, so while it wasn’t really a secret, most people wouldn’t say anything unless I did. The guy in front of me didn’t think that way. He turned around and asked when I... Read More »

If it’s worth a response, think it through

By | March 13, 2013

It was a day like any other day in the late 80s/early 90s, and since it was a day that ended in the letter ‘Y’, my little brother and I were fighting. While growing up, we were constantly fighting. Someone did this, someone took that, someone looked at the other... Read More »

Breaking bad… News, that is.

By | March 07, 2013

The other day, an interesting email came across my inbox. For privacy purposes, I’ve removed names: Subject: [Name of Person] Resignation To Whom It May Concern: [Name], our COO, has resigned.  Please erase her contact information. We will let you know when we have found a replacement COO. Sincerely, [Name],... Read More »

Stuck on the ‘Nay’ Train?

By | March 04, 2013

Recently, I was talking to a good friend of mine who started an independent product sales business about six months ago. She was explaining about the rut she had hit in her business development, and she thought she might have made a mistake in choosing to do this. She had... Read More »

How much is too much?

By | February 27, 2013

Show of hands – how many of us have those friends on Facebook who are over-sharers? Whether they are talking about that last taco they regret eating, their string of continuous bad dates, that very last beer they indulged in or other information that maaaybe we don’t really know them... Read More »

Step One: Plan

By | February 22, 2013

I used to think life was all about spontaneity. I still do, on some level. It always seems like the great stories are the ones that result from that time you intended to have a lazy movie night with friends in college, but on a whim, drove to New Orleans... Read More »

How may I help you? My pleasure! Thanks for stopping by.

By | February 20, 2013

There are about a million different things one could “preach” in regard to customer service. There have been books written, lectures given and training customized for all different types of customer service scenarios. From an account manager perspective, our PR efforts don’t usually pan out well for clients who consistently... Read More »

Navigating the waters of PR isn’t as difficult as it may look

By | February 15, 2013

A friend of mine called me the other day seeking PR advice. (Yep – if you’re my friend and you need PR counsel, I can be bought with a white chocolate mocha. Or even better, a glass of pinot noir.) I agreed to meet this friend over a couple of... Read More »