From The Rock

Lauren Hannaford: From Intern to 7 Years with OPR

By | February 01, 2016

1. Lauren, tell us the most memorable moment you’ve had at Obsidian since joining the firm seven years ago? Wow, this is hard because there are so many! I’ll go with one funny and one serious memory.Not a month into my internship at Obsidian in 2008, the team set off... Read More »

Do what makes you happy – Fun things to do in Memphis this fall

By | September 17, 2015

I’ve adopted a motto – “do what makes you happy.” This revelation came to me one day after popping the top on a Sweet Leaf Peach Iced Tea, which includes a quirky or inspirational message under each bottle cap. I’ve kept this bottle cap and frequently flip it between my... Read More »

The Most Important Thing to Remember in an Interview

By | August 13, 2015

We work every day to brainstorm, develop and pitch story ideas to media outlets for nearly all of our clients. It’s a valued PR tactic that benefits clients tremendously when executed properly. We also conduct media training for clients to prepare them for interviews when needed. One of the biggest... Read More »

5 Fast Ways to Get Your News Every Day

By | June 09, 2015

social

Thankfully, the world of digital media is evolving and making the user experience more fun and accessible. If you’re a news hound and need to stay on top of what’s going on around the world throughout the day, there are some new and efficient digital news platforms (as well as... Read More »

What’s in Your PR Survival Kit?

By | April 23, 2015

Earlier this year, I had a jam-packed day of meetings – four consecutive meetings in different locations to be exact. As I left the office the evening before, I failed to put some key items in my bag. These items were pretty standard office supplies – a notebook for taking... Read More »

A Shoutout to Parents

By | January 06, 2015

A couple months ago, the Obsidian staff came together for a day-long annual retreat where we discussed a number of topics, including advice on handling some of the challenges we face on a daily basis, company updates, “guess that scary movie score,” how to work more efficiently, tools and resources... Read More »

Coffee Coffee Coffee

By | October 30, 2014

I’ve written about the importance of taking brain breaks during work hours, so I thought a few recent articles about the health benefits of coffee and how to use it to your advantage were interesting, especially as it pertains to drinking coffee at the right time of day to give... Read More »

Why you need to know who’s who

By | September 30, 2014

The topic of my blog post applies to more than only public relations professionals. It applies to anyone in a profession that requires a person to be connected to the community and stay current on what’s going on, who’s doing and saying what, the political landscape and how certain projects... Read More »

Sending the wrong message when personal opinion gets in the way

By | July 31, 2014

While the national American Cancer Society has remained mum on an organizational opinion regarding the cold-water challenge, which has swept the nation in recent weeks, one local chapter leader decided to publicly question the viral awareness effort. This local leader said, “I will tell you, I have a few misgivings... Read More »

Your Statement Seriously Needs Some Seasoning

By | July 22, 2014

I am always interested in learning about the new words that have been officially added to the dictionary each year, although many times I’m left wondering how on earth they could have reached the conclusion to add such silly expressions. Additionally, every year us PR folk can expect to see... Read More »