From The Rock

If it’s worth a response, think it through

By | March 13, 2013

It was a day like any other day in the late 80s/early 90s, and since it was a day that ended in the letter ‘Y’, my little brother and I were fighting. While growing up, we were constantly fighting. Someone did this, someone took that, someone looked at the other... Read More »

Breaking bad… News, that is.

By | March 07, 2013

The other day, an interesting email came across my inbox. For privacy purposes, I’ve removed names: Subject: [Name of Person] Resignation To Whom It May Concern: [Name], our COO, has resigned.  Please erase her contact information. We will let you know when we have found a replacement COO. Sincerely, [Name],... Read More »

Stuck on the ‘Nay’ Train?

By | March 04, 2013

Recently, I was talking to a good friend of mine who started an independent product sales business about six months ago. She was explaining about the rut she had hit in her business development, and she thought she might have made a mistake in choosing to do this. She had... Read More »

How much is too much?

By | February 27, 2013

Show of hands – how many of us have those friends on Facebook who are over-sharers? Whether they are talking about that last taco they regret eating, their string of continuous bad dates, that very last beer they indulged in or other information that maaaybe we don’t really know them... Read More »

How may I help you? My pleasure! Thanks for stopping by.

By | February 20, 2013

There are about a million different things one could “preach” in regard to customer service. There have been books written, lectures given and training customized for all different types of customer service scenarios. From an account manager perspective, our PR efforts don’t usually pan out well for clients who consistently... Read More »

Navigating the waters of PR isn’t as difficult as it may look

By | February 15, 2013

A friend of mine called me the other day seeking PR advice. (Yep – if you’re my friend and you need PR counsel, I can be bought with a white chocolate mocha. Or even better, a glass of pinot noir.) I agreed to meet this friend over a couple of... Read More »

The Cost of Being Nice – $11.50

By | February 13, 2013

reciept

You may have seen some of the morning news segments back in December about how several bars and restaurants across the country have used negative describers to identify their patrons. The ridiculous part is that once closing their tabs, the customers have the opportunity to see the negative words used... Read More »

Hissssssssssssssssssssssss. Are you paying attention to body language?

By | February 07, 2013

sid-the-cat

Meet Sid (also known as Work Cat)and Friday Cat (who likes to show his cute little face mostly on Fridays, thus his namesake). These two furry guys are our adoptive kitty cats at Obsidian. In an effort to make them more comfortable being around people, our colleagues have been taking... Read More »

The Interview – What You Need to Know

By | January 07, 2013

So, you got a reporter to agree to write a story about you? That’s great! Media coverage in respected publications and programs can make a huge impact on awareness of your company. But just because you’ve gotten the story, that doesn’t mean the work is over…the interview is the most... Read More »

Happy New Year! Now what?

By | January 02, 2013

Happy New Year! It’s 2013, and I’m sure we all have our New Year’s resolutions in hand and are making great progress. But does your business have its New Year’s resolutions nailed down? If not, I have a few to get you started – PR resolutions for 2013. Be active... Read More »